Trackproof vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- TrueTracked is detected on 9.7× as many Shopify stores as Trackproof: 29 vs 3 as of Nov 3, 2026.
- TrueTracked lists 9 features Trackproof’s listing doesn’t mention, including Funnel analysis, Historical analysis, Lifetime value (LTV).
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBrowser-only pixels miss conversions when ad blockers, iOS privacy changes, and cookie limits block tracking, leaving your ad platforms blind to real sales. Trackproof sends events server-side through each platform's Conversions API alongside the browser pixel, then deduplicates them so every purchase is counted once.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Server-side tracking via Meta, Google, and TikTok Conversions APIs
- Automatic event deduplication so each conversion is counted only once
- Pre-mapped standard Shopify events with a custom event builder
- Higher match rates with secure hashed and advanced customer matching
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Trackproof |  TrueTracked |
|---|---|---|
| Detected stores | 3 | 29(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | Trackproof | TrueTracked |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | Not published | 19 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Trackproof | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Trackproof | TrueTracked |
|---|---|---|
| Shopify category rank | #604 | #83(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Edgecoms | TrueTracked LLC |
FAQ
Trackproof and TrueTracked: common questions
- Which is more popular, Trackproof or TrueTracked?
- TrueTracked is detected on 9.7× as many Shopify stores as Trackproof: 29 vs 3 as of Nov 3, 2026.
- What features does each app list that the other doesn’t?
- Trackproof lists 1 the others don’t mention, such as Data export. TrueTracked lists 9 the others don’t mention, such as Funnel analysis, Historical analysis, Lifetime value (LTV), Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.