TrackProfit ‑ Profit Analytics vs Truence
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Paid plans start at $29.99/month for TrackProfit and $179/month for Truence.
- TrackProfit lists 7 features Truence’s listing doesn’t mention, including Activity tracking, Event tracking, Marketing attribution.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PRO Unlimited
- · Automated Facebook Ads Sync
- · COGS & Expense Management
- · Campaign-Level Ad Performance
- · Customer Lifetime Value (LTV)
- · Product-Level Profit Analytics
- · Real-Time Net Profit Dashboard
Lifetime Unlimited
- · Automated Facebook Ads Sync
- · COGS & Expense Management
- · Campaign-Level Ad Performance
- · Customer Lifetime Value (LTV)
- · Product-Level Profit Analytics
- · Real-Time Net Profit Dashboard
Verify
- · Agent Order Scoring, 500 orders a month
- · Bank-verified revenue ledger
- · Cleared and dated cash position
- · Email support, next business day
- · One bank connection, read-only via Plaid
- · Processor settlement reconciliation
Operate
- · Agent Order Scoring, 2,500 orders/month
- · All ad platforms, settled to the deposit
- · Bank connections, read-only via Plaid
- · Chargeback recovery tracking
- · Everything in Verify
- · Forecasting priced off cleared cash
Institutional
- · Agent Order Scoring, 10,000 orders/month
- · Alerts on claim vs settlement divergence
- · Bank connections, read-only via Plaid
- · Capital reserve prediction on payouts
- · Cross-store consolidation and ledgers
- · Everything in Operate
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrackProfit helps Shopify merchants understand their real profitability without manual spreadsheets. Automatically combine store sales, product costs, shipping, fees, expenses, and Facebook Ads spend in one profit dashboard. Track net profit, margins, ROAS, product performance, and daily Profit & Loss. See which products and campaigns are contributing to profit and monitor your store performance from one place.
Truence connects your Shopify store, ad platforms and bank, then checks every sale against the deposit that cleared. TrueRevenue reconciles payouts, fees and refunds per order. TrueMarketing measures channel return on cleared cash. TrueForecast projects cash arrival and your P&L. TrueBooks keeps your ledger, reconciliation and tax up to date. TrueAgent scores agent-placed orders and applies checkout policies.
- Track real profit in real time, including COD and delivery costs
- Sync Facebook ad spend and shipping costs automatically
- Get clear order-level breakdowns of all expenses and profit
- See daily margins and performance on a clean visual dashboard
- Match revenue with actual bank payouts automatically
- Detect missing payouts, fees, refunds, and discrepancies
- Reconcile Shopify, Stripe, Amazon, and bank data in one place
- Get clear reports on settlement gaps and revenue leakage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrackProfit |  Truence |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | TrackProfit | Truence |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TrackProfit | Truence |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29.99/month(ahead) | $179/month |
| Longest free trial | 14 days | 30 days |
| Plans listed | 2 | 3 |
Listing
| Measure | TrackProfit | Truence |
|---|---|---|
| Shopify category rank | #1067(ahead) | #1719 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 28, 2025 | Jun 29, 2026 |
| Languages | 2 | 1 |
| Developer | Trackprofit | Truence |
FAQ
TrackProfit and Truence: common questions
- Is TrackProfit or Truence cheaper?
- Paid plans start at $29.99/month for TrackProfit and $179/month for Truence. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TrackProfit lists 7 the others don’t mention, such as Activity tracking, Event tracking, Marketing attribution, Multi-store reports. Truence lists 4 the others don’t mention, such as Custom dashboards, Custom reports, Data export, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.