Tracklark CAC & ROAS vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Tracklark CAC & ROAS, Nov 9, 2026 for TrueROAS.
The short answer
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $29/month for Tracklark CAC & ROAS and $199/month for TrueROAS.
- TrueROAS lists 13 features Tracklark CAC & ROAS’s listing doesn’t mention, including AI insights, Analytics dashboard, Event tracking.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Basic
Pro
Scale
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKnow which channels actually bring you customers. Tracklark reads your Shopify orders through the Admin API and credits each one to a channel using its UTM tags, with first-touch or last-click as you prefer. Import spend per channel and campaign by CSV, or enter amounts by hand, and the app joins that spend to the orders it produced.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Merge your ad spend with the orders it produced
- Attribute orders by UTM: first-touch or last-click
- CAC from new customers, not repeat buyers
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Tracklark CAC & ROAS |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Tracklark CAC & ROAS | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | Tracklark CAC & ROAS | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $199/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Tracklark CAC & ROAS | TrueROAS |
|---|---|---|
| Shopify category rank | #1524 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 22, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | RenSike | Perm Solutions AB |
FAQ
Tracklark CAC & ROAS and TrueROAS: common questions
- Is Tracklark CAC & ROAS or TrueROAS cheaper?
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $29/month for Tracklark CAC & ROAS and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tracklark CAC & ROAS lists 1 the others don’t mention, such as Custom reports. TrueROAS lists 13 the others don’t mention, such as AI insights, Analytics dashboard, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Tracklark CAC & ROAS, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Tracklark CAC & ROAS, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.