Top Fans vs Win‑Back
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Top Fans lists a free plan. Paid plans start at $15/month for Top Fans and $19/month for Win‑Back.
- Win‑Back lists 3 features Top Fans’s listing doesn’t mention, including Analytics, Templates, Win-back emails.
Head to head
Free
- · Up to 250 customers
- · Up to 50 emails per month
Pro
- · Early access to upcoming features
- · Priority email support
- · Unlimited emails
- · Up to 5,000 customers
Win-Back Monthly
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTop Fans analyzes your store data every night and identifies your most loyal customers using RFM scoring (Recency, Frequency, Monetary value). When a customer reaches this top tier, Top Fans automatically generates a unique single-use discount code in Shopify and emails it to them with a personalized thank-you message. The code is restricted to that specific customer and can be used only once.
Win-Back is for stores selling things people should be reordering — supplements, coffee, skincare, pet food. We find customers who haven't ordered in 60, 90 or 120 days and email them a unique discount code that expires in 7 days. When they reorder, we mark them recovered and show you the revenue. Editable template with live preview, custom From name and Reply-to, pause anytime.
- Automatic RFM scoring of your entire customer base every night
- Personalized thank-you emails sent on autopilot to your top customers
- Unique single-use discount codes generated per customer in Shopify
- Customizable email subject, intro text, discount value and cooldown
- Daily auto-send — finds lapsed customers and emails them at 9am UTC every day
- Editable email template with live preview and personalisation tokens
- Real, customer-locked discount codes that expire in 7 days
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Top Fans |  Win‑Back |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Top Fans | Win‑Back |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Top Fans and Win‑Back: common questions
- Is Top Fans or Win‑Back cheaper?
- Only Top Fans lists a free plan. Paid plans start at $15/month for Top Fans and $19/month for Win‑Back. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Win‑Back lists 3 the others don’t mention, such as Analytics, Templates, Win-back emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.