TheWordOfMouth vs Yotpo: Product Reviews App
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for TheWordOfMouth, Nov 7, 2026 for Yotpo.
The short answer
- Both list a free plan. Paid plans start at $50/month for TheWordOfMouth and $15/month for Yotpo.
- Yotpo lists 10 features TheWordOfMouth’s listing doesn’t mention, including Automations, Email requests, Grid layout.
Head to head
Collect product reviews, photo reviews, site reviews & ratings
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Brand Reviews
- · Product Review Import
- · Sidebar Badge
- · Unlimited photos & review display
Basic Plan
- · Brand Reviews
- · Product Review Import
- · Sidebar Badge
- · Unlimited photos & review display
- · Video Widgets (Unlimited Videos)
Free
- · AI Chat Support
- · Automatic Review Requests
- · Display Reviews On-Site
- · Email Templates Library
- · Sentiment and Profanity Check
- · Up to 50 Monthly Orders
Starter
- · AI Chat Support
- · Collect Photos/Video
- · Google Rich Snippets
- · Google Shopping Ads
- · Pricing changes based on order volume
- · Reviews Carousel
Pro
- · AI Chat Support
- · AI Reviews Summary
- · Custom Questions
- · Google Seller Rating
- · Pricing changes based on order volume
- · Smart Sorting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGetting traffic is hard enough. But if visitors don't trust you, they just leave. Word of Mouth fixes that. We help you collect photo, video and audio reviews, show trust widgets, display real time social proof and send coupons to bring customers back. Everything matches your brand and setup takes minutes. If you run a D2C brand and lose sales because people hesitate, this app is built for you.
Yotpo product reviews and ratings drive sales and help you better understand your customers. Collect more trustworthy reviews, photos, and videos, with in-mail review requests and AI-powered prompts. Reach more shoppers by displaying your reviews and ratings on social media and search engines, like Google. Own all of your reviews and easily moderate them. Access detailed analytics to boost conversions.
- Display star ratings and customer reviews on product pages
- Widgets to create urgency and social proof
- Embed Instagram feeds and real customer videos on your store
- Import existing reviews via CSV in bulk
- Stand out on search with Google Seller Ratings and Google Shopping Ads
- Connect your reviews with our SMS, loyalty, and subscriptions product synergies
- Use our marketer-friendly solution to customize your reviews widget
- Leverage Smart Filters to build buyer confidence by displaying relevant content
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TheWordOfMouth |  Yotpo |
|---|---|---|
| Detected stores | Not published | 19,576 |
| Net store change, 28 days | 0 | +75 |
| Stores added, 28 days | Not enough data | 237 |
| Big-brand share | Not enough data | 18% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | TheWordOfMouth | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 4,628 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 65% |
Pricing
| Measure | TheWordOfMouth | Yotpo |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $50/month | $15/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | TheWordOfMouth | Yotpo |
|---|---|---|
| Shopify category rank | #412 | #38(ahead) |
| Shopify App Charts | Not on this week’s charts | #27 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | May 29, 2026 | Nov 15, 2011 |
| Languages | 1 | 1 |
| Developer | TheWordOfMouth | Yotpo |
FAQ
TheWordOfMouth and Yotpo: common questions
- Is TheWordOfMouth or Yotpo cheaper?
- Both list a free plan. Paid plans start at $50/month for TheWordOfMouth and $15/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TheWordOfMouth lists 9 the others don’t mention, such as Custom layouts, Custom requests, Forms, Photos. Yotpo lists 10 the others don’t mention, such as Automations, Email requests, Grid layout, Media galleries. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for TheWordOfMouth, Nov 7, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for TheWordOfMouth, Nov 7, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.