TheWordOfMouth vs Willro Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for TheWordOfMouth, Sep 21, 2026 for Willro Reviews.
The short answer
- Only TheWordOfMouth lists a free plan.
- TheWordOfMouth lists 17 features Willro Reviews’s listing doesn’t mention, including All reviews page, Badges, Carousels.
Head to head
Free Plan
- · Brand Reviews
- · Product Review Import
- · Sidebar Badge
- · Unlimited photos & review display
Basic Plan
- · Brand Reviews
- · Product Review Import
- · Sidebar Badge
- · Unlimited photos & review display
- · Video Widgets (Unlimited Videos)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGetting traffic is hard enough. But if visitors don't trust you, they just leave. Word of Mouth fixes that. We help you collect photo, video and audio reviews, show trust widgets, display real time social proof and send coupons to bring customers back. Everything matches your brand and setup takes minutes. If you run a D2C brand and lose sales because people hesitate, this app is built for you.
Willro Reviews displays the reviews your business has collected on Willro directly on your Shopify storefront — real customer voices, including photo and video reviews, on your home page, about page, or anywhere you place the block.
- Display star ratings and customer reviews on product pages
- Widgets to create urgency and social proof
- Embed Instagram feeds and real customer videos on your store
- Import existing reviews via CSV in bulk
- Show your Willro reviews in a carousel, ratings summary, or video-only layout
- Display photo and video reviews with tap-to-play and verified reviewer badges
- Let shoppers filter reviews by rating, recency, and media type
- Reviews load instantly and match your theme's fonts and styling
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TheWordOfMouth |  Willro Reviews |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | TheWordOfMouth | Willro Reviews |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TheWordOfMouth | Willro Reviews |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $50/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | TheWordOfMouth | Willro Reviews |
|---|---|---|
| Shopify category rank | #412 | #366 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 29, 2026 | Sep 21, 2026 |
| Languages | 1 | 1 |
| Developer | TheWordOfMouth | Willro |
FAQ
TheWordOfMouth and Willro Reviews: common questions
- Is TheWordOfMouth or Willro Reviews cheaper?
- Only TheWordOfMouth lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TheWordOfMouth lists 17 the others don’t mention, such as All reviews page, Badges, Carousels, Custom layouts. Willro Reviews lists 1 the others don’t mention, such as Reviews. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for TheWordOfMouth, Sep 21, 2026 for Willro Reviews; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for TheWordOfMouth, Sep 21, 2026 for Willro Reviews. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.