TheWordOfMouth vs TrustShop: Product Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for TheWordOfMouth, Nov 7, 2026 for TrustShop.
The short answer
- Both list a free plan. Paid plans start at $50/month for TheWordOfMouth and $9.90/month for TrustShop.
- TrustShop lists 12 features TheWordOfMouth’s listing doesn’t mention, including Automations, Email requests, Grid layout.
Head to head
- United States
- United Kingdom
- Japan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Brand Reviews
- · Product Review Import
- · Sidebar Badge
- · Unlimited photos & review display
Basic Plan
- · Brand Reviews
- · Product Review Import
- · Sidebar Badge
- · Unlimited photos & review display
- · Video Widgets (Unlimited Videos)
Free
- · Amazon, AliExpress reviews importer
- · Basic widget displays
- · Custom email domain
- · Product reviews & store reviews
- · Review request emails
- · SEO rich snippets
Unlimited
- · Discount codes for reviews
- · Everything in Free
- · Full widget customization
- · Google Shopping integration
- · Photo & video reviews
- · Reply to reviews with AI
AI-Powered
- · AI reviews summary
- · AI-assisted review writing
- · Automatic review translation
- · Everything in Unlimited
- · Multi-language widgets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGetting traffic is hard enough. But if visitors don't trust you, they just leave. Word of Mouth fixes that. We help you collect photo, video and audio reviews, show trust widgets, display real time social proof and send coupons to bring customers back. Everything matches your brand and setup takes minutes. If you run a D2C brand and lose sales because people hesitate, this app is built for you.
Turn reviews into revenue with TrustShop. Display impactful product reviews and store reviews throughout buyer journey, from homepage, product pages to cart and convert more. Import reviews from Amazon, AliExpress & collect new reviews on autopilot. Motivate customers to write a review with discounts. Showcase photo/video reviews, testimonials, product rating with 10+ high-converting review widgets.
- Display star ratings and customer reviews on product pages
- Widgets to create urgency and social proof
- Embed Instagram feeds and real customer videos on your store
- Import existing reviews via CSV in bulk
- Manage, edit, and categorize product reviews with management dashboard
- Customize product review and rating displays to match your brand seamlessly.
- Easily set up diverse, visually appealing review email campaigns.
- Create and strategically display coupons/vouchers for sales enhancement.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TheWordOfMouth |  TrustShop |
|---|---|---|
| Detected stores | Not published | 2,837 |
| Net store change, 28 days | 0 | +27 |
| Stores added, 28 days | Not enough data | 56 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Japan |
Reviews
| Measure | TheWordOfMouth | TrustShop |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 379 |
| New reviews, 28 days | Not enough data | 13 |
| Reviewers a year or more in | Not enough data | 20% |
Pricing
| Measure | TheWordOfMouth | TrustShop |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $50/month | $9.90/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | TheWordOfMouth | TrustShop |
|---|---|---|
| Shopify category rank | #412 | #3(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 in Product reviews |
| Built for Shopify | No | Yes |
| Launched | May 29, 2026 | Nov 15, 2023 |
| Languages | 1 | 8 |
| Developer | TheWordOfMouth | Trust1.io |
FAQ
TheWordOfMouth and TrustShop: common questions
- Is TheWordOfMouth or TrustShop cheaper?
- Both list a free plan. Paid plans start at $50/month for TheWordOfMouth and $9.90/month for TrustShop. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TheWordOfMouth lists 4 the others don’t mention, such as Custom layouts, Custom requests, Filtering, Top reviews. TrustShop lists 12 the others don’t mention, such as Automations, Email requests, Grid layout, Media galleries. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for TheWordOfMouth, Nov 7, 2026 for TrustShop; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for TheWordOfMouth, Nov 7, 2026 for TrustShop. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.