TheTruPoint: Analytics, AI vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 16× as many Shopify stores as TheTruPoint: 31 vs 2 as of Nov 9, 2026.
- On the Shopify App Store: TheTruPoint 5.0 from 5 reviews and TrueTracked 5.0 from 20 reviews.
- Only TheTruPoint lists a free plan. Paid plans start at $49/month for TheTruPoint and $39/month for TrueTracked.
- TheTruPoint lists 7 features TrueTracked’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Daily & weekly performance summaries
- · Real-time store performance monitoring
- · Revenue, orders, ROAS & AOV tracking
- · Unified sales & performance dashboard
- · Up to 500 orders per month
- · WhatsApp & email performance alerts
Value
- · + Everything in Free
- · AOV, LTV & RTO by customer segment
- · Custom alert thresholds
- · New, repeat, loyal & at-risk segments
- · Retention & win-back insights
- · Up to 2,500 orders per month
Pro
- · ++ Everything in Value
- · AI diagnosis & recommended actions
- · Category performance benchmarks
- · Multi-touch marketing attribution
- · Profit by product, channel & region
- · True CAC & ROAS by channel
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Server-side pixel captures conversions that browser-based tracking misses.
- Multi-touch attribution shows exactly which channels drive your revenue.
- Pre-built and custom dashboards unify all your store KPIs in one place.
- AI powered analysis to understand your store data.
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TheTruPoint |  TrueTracked |
|---|---|---|
| Detected stores | 2 | 31(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | TheTruPoint | TrueTracked |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5 | 20(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TheTruPoint | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | $39/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | TheTruPoint | TrueTracked |
|---|---|---|
| Shopify category rank | #272 | #72(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Mar 31, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Elevare Techinex | TrueTracked LLC |
FAQ
TheTruPoint and TrueTracked: common questions
- Which is more popular, TheTruPoint or TrueTracked?
- TrueTracked is detected on 16× as many Shopify stores as TheTruPoint: 31 vs 2 as of Nov 9, 2026.
- Is TheTruPoint or TrueTracked cheaper?
- Only TheTruPoint lists a free plan. Paid plans start at $49/month for TheTruPoint and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, TheTruPoint or TrueTracked?
- On the Shopify App Store: TheTruPoint 5.0 from 5 reviews and TrueTracked 5.0 from 20 reviews.
- What features does each app list that the other doesn’t?
- TheTruPoint lists 7 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Custom dashboards. TrueTracked lists 5 the others don’t mention, such as GDPR compliance, Lifetime value (LTV), Profit insights, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.