TheTruPoint: Analytics, AI vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 161× as many Shopify stores as TheTruPoint: 321 vs 2 as of Nov 9, 2026.
- On the Shopify App Store: TheTruPoint 5.0 from 5 reviews and TrueROAS 4.7 from 97 reviews.
- Only TheTruPoint lists a free plan. Paid plans start at $49/month for TheTruPoint and $199/month for TrueROAS.
- TheTruPoint lists 9 features TrueROAS’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Daily & weekly performance summaries
- · Real-time store performance monitoring
- · Revenue, orders, ROAS & AOV tracking
- · Unified sales & performance dashboard
- · Up to 500 orders per month
- · WhatsApp & email performance alerts
Value
- · + Everything in Free
- · AOV, LTV & RTO by customer segment
- · Custom alert thresholds
- · New, repeat, loyal & at-risk segments
- · Retention & win-back insights
- · Up to 2,500 orders per month
Pro
- · ++ Everything in Value
- · AI diagnosis & recommended actions
- · Category performance benchmarks
- · Multi-touch marketing attribution
- · Profit by product, channel & region
- · True CAC & ROAS by channel
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Server-side pixel captures conversions that browser-based tracking misses.
- Multi-touch attribution shows exactly which channels drive your revenue.
- Pre-built and custom dashboards unify all your store KPIs in one place.
- AI powered analysis to understand your store data.
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TheTruPoint |  TrueROAS |
|---|---|---|
| Detected stores | 2 | 321(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | TheTruPoint | TrueROAS |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 5 | 97(ahead) |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | TheTruPoint | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $199/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | TheTruPoint | TrueROAS |
|---|---|---|
| Shopify category rank | #272 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 31, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | Elevare Techinex | Perm Solutions AB |
FAQ
TheTruPoint and TrueROAS: common questions
- Which is more popular, TheTruPoint or TrueROAS?
- TrueROAS is detected on 161× as many Shopify stores as TheTruPoint: 321 vs 2 as of Nov 9, 2026.
- Is TheTruPoint or TrueROAS cheaper?
- Only TheTruPoint lists a free plan. Paid plans start at $49/month for TheTruPoint and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, TheTruPoint or TrueROAS?
- On the Shopify App Store: TheTruPoint 5.0 from 5 reviews and TrueROAS 4.7 from 97 reviews.
- What features does each app list that the other doesn’t?
- TheTruPoint lists 9 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Cohort analysis. TrueROAS lists 4 the others don’t mention, such as GDPR compliance, Lifetime value (LTV), Purchase tracking, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.