Tab Upsell & Bundles vs Upselly: Real Bundles & FBT
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 25, 2026 for Tab Upsell & Bundles, Oct 13, 2026 for Upselly.
The short answer
- Both list a free plan. Paid plans start at $49/month for Tab Upsell & Bundles and $9.99/month for Upselly.
- Tab Upsell & Bundles lists 8 features Upselly’s listing doesn’t mention, including Frequently bought together, Funnel performance, Multi-currency.
Head to head
1-Click Upsell & Cross Sell & Frequently Bought Together!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 50 Online Store orders / fixed 30 days
- · 72-hour grace after exceeding 50 orders
- · 90-day analytics + CSV export
- · No automatic charges or upgrades
- · Offers pause after grace if over limit
- · Product page, cart + compatible drawer
Starter
- · 90-day campaign and product analytics
- · CSV: 25,000 rows/batch; continue export
- · Fixed and rotate strategies
- · No limits on orders or storefront views
- · Product page, cart + compatible drawer
- · Unlimited upsell campaigns and bundles
Optimize
- · 365-day analytics history
- · CSV: 100,000 rows/batch; continue export
- · Everything in Starter
- · Online Store REST API and JavaScript SDK
- · Optional cross-sell optimization
- · Unlimited storefront impressions
Scale
- · 730-day analytics history
- · Attributed gross-profit optimization
- · CSV: 500,000 rows/batch; continue export
- · Everything in Optimize
- · Observed profit guardrails
Free
- · All features included — no gates
- · Bundles, BOGO, gifts & cart goals
- · Removable "Powered by Upselly" credit
- · Up to 50 online store orders/month
Growth
- · 14-day free trial
- · 51–500 online store orders/month
- · Everything in Free, no gates
- · No "Powered by" credit
Pro
- · 14-day free trial
- · 501–2,000 online store orders/month
- · Everything in Growth
- · Priority support
Scale
- · 14-day free trial
- · 2,000+ online store orders/month
- · Everything in Pro
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate fixed bundles, build-a-box offers, quantity breaks and optional add-ons with products you choose. Set eligible variants, quantities and fixed-price or discount offers. Sell through product pages, cart pages and compatible cart drawers. Let shoppers mix variants or complete a bundle using items already in their cart.
Upselly builds real Shopify bundle products. Each bundle shows up as one line at checkout, with native inventory tracking and a genuine discounted price next to the original. There is no widget faking totals in the cart. You can also add frequently bought together offers, BOGO deals, quantity breaks, free gifts and cart goal rewards, and every offer is applied as a real Shopify discount at checkout.
- Control every candidate pool with Shopify's native product picker.
- Show add-ons on product pages, cart pages, and compatible cart drawers.
- Measure direct and assisted revenue with automatic refund clawbacks.
- Keep every recommendation inside merchant-approved candidate pools.
- Automatically match the color of selected recommended product to your theme
- Display price and discounted price on the product page with recommended products
- Manual recommendations: fine-tune manually the recommendations for each product
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Tab Upsell & Bundles |  Upselly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Tab Upsell & Bundles | Upselly |
|---|---|---|
| App Store rating | Not published | 4.5 ★ |
| App Store reviews | Not published | 13 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Tab Upsell & Bundles | Upselly |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $49/month | $9.99/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Tab Upsell & Bundles | Upselly |
|---|---|---|
| Shopify category rank | #1078 | #508(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 3, 2026 | Jun 19, 2018 |
| Languages | 1 | 1 |
| Developer | Tab Commerce | Storefrontist2 |
FAQ
Tab Upsell & Bundles and Upselly: common questions
- Is Tab Upsell & Bundles or Upselly cheaper?
- Both list a free plan. Paid plans start at $49/month for Tab Upsell & Bundles and $9.99/month for Upselly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tab Upsell & Bundles lists 8 the others don’t mention, such as Frequently bought together, Funnel performance, Multi-currency, One-click add-ons. Upselly lists 3 the others don’t mention, such as AI recommendations, Custom CSS, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 25, 2026 for Tab Upsell & Bundles, Oct 13, 2026 for Upselly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 25, 2026 for Tab Upsell & Bundles, Oct 13, 2026 for Upselly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.