Tab Upsell & Bundles vs UFE Cross Sell & Upsell Bundle
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 25, 2026 for Tab Upsell & Bundles, Nov 9, 2026 for UFE Cross Sell & Upsell Bundle.
The short answer
- Both list a free plan. Paid plans start at $49/month for Tab Upsell & Bundles and $9.99/month for UFE Cross Sell & Upsell Bundle.
- UFE Cross Sell & Upsell Bundle lists 25 features Tab Upsell & Bundles’s listing doesn’t mention, including A/B testing, AI recommendations, BOGO.
Head to head
Free Gift, BOGO, Quantity Breaks, Volume Discount, Mix & Match
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 50 Online Store orders / fixed 30 days
- · 72-hour grace after exceeding 50 orders
- · 90-day analytics + CSV export
- · No automatic charges or upgrades
- · Offers pause after grace if over limit
- · Product page, cart + compatible drawer
Starter
- · 90-day campaign and product analytics
- · CSV: 25,000 rows/batch; continue export
- · Fixed and rotate strategies
- · No limits on orders or storefront views
- · Product page, cart + compatible drawer
- · Unlimited upsell campaigns and bundles
Optimize
- · 365-day analytics history
- · CSV: 100,000 rows/batch; continue export
- · Everything in Starter
- · Online Store REST API and JavaScript SDK
- · Optional cross-sell optimization
- · Unlimited storefront impressions
Scale
- · 730-day analytics history
- · Attributed gross-profit optimization
- · CSV: 500,000 rows/batch; continue export
- · Everything in Optimize
- · Observed profit guardrails
Free
- · A/B testing
- · Basic support
- · Core upsell funnel features
- · No commissions
- · Up to 50 store orders/month
Pay Per Use
- · A/B testing
- · Core upsell funnel features
- · Offer customization
- · Standard support
- · Unlimited funnels
- · Unlimited page views
Unlimited
- · Advanced customization
- · Dedicated support access
- · No usage-based limits
- · Priority support (24/7)
- · Unlimited funnels
- · Unlimited page views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate fixed bundles, build-a-box offers, quantity breaks and optional add-ons with products you choose. Set eligible variants, quantities and fixed-price or discount offers. Sell through product pages, cart pages and compatible cart drawers. Let shoppers mix variants or complete a bundle using items already in their cart.
UFE Cross Sell & Upsell Bundle helps to show irresistible personalized recommendations with discounted upsells, sweet upsell bundles, and quantity breaks (quantity discounts, tiered pricing) without leaving the product purchase flow. UFE Cross Sell & Upsell Bundle is ultra-lightweight and provides optimized UX designs to help selleasy & create highly targeted upsell/cross-sell offers.
- Control every candidate pool with Shopify's native product picker.
- Show add-ons on product pages, cart pages, and compatible cart drawers.
- Measure direct and assisted revenue with automatic refund clawbacks.
- Keep every recommendation inside merchant-approved candidate pools.
- One-click upsell checkout promotions in popup, in-page and floating styles
- Boost AOV via Product Bundles, Volume Discounts, and Frequently Bought Together
- Add aftersale upsells, post-purchase upsells, and discounted upsells in any page
- Highly customized designs supported, A/B testing: find which gives more revenue
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Tab Upsell & Bundles |  UFE Cross Sell & Upsell Bundle |
|---|---|---|
| Detected stores | Not published | 2,798 |
| Net store change, 28 days | 0 | −34 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Tab Upsell & Bundles | UFE Cross Sell & Upsell Bundle |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 495 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 23% |
Pricing
| Measure | Tab Upsell & Bundles | UFE Cross Sell & Upsell Bundle |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $49/month | $9.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Tab Upsell & Bundles | UFE Cross Sell & Upsell Bundle |
|---|---|---|
| Shopify category rank | #1078 | #125(ahead) |
| Shopify App Charts | Not on this week’s charts | #16 in Upsell and cross-sell |
| Built for Shopify | No | No |
| Launched | Aug 3, 2026 | Oct 17, 2019 |
| Languages | 1 | 1 |
| Developer | Tab Commerce | UFE - Upsell Funnel Engine |
FAQ
Tab Upsell & Bundles and UFE Cross Sell & Upsell Bundle: common questions
- Is Tab Upsell & Bundles or UFE Cross Sell & Upsell Bundle cheaper?
- Both list a free plan. Paid plans start at $49/month for Tab Upsell & Bundles and $9.99/month for UFE Cross Sell & Upsell Bundle. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tab Upsell & Bundles lists 6 the others don’t mention, such as Cart drawer, Custom rules, Multi-currency, One-click add-ons. UFE Cross Sell & Upsell Bundle lists 25 the others don’t mention, such as A/B testing, AI recommendations, BOGO, Bulk pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 25, 2026 for Tab Upsell & Bundles, Nov 9, 2026 for UFE Cross Sell & Upsell Bundle; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 25, 2026 for Tab Upsell & Bundles, Nov 9, 2026 for UFE Cross Sell & Upsell Bundle. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.