Swatch Wizard vs Variant Image Wizard + Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Swatch Wizard, Nov 8, 2026 for Variant Image Wizard + Swatch.
The short answer
- On the Shopify App Store: Swatch Wizard 1.0 from 2 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- Only Variant Image Wizard + Swatch lists a free plan. Paid plans start at $4.90/month for Swatch Wizard and $4.99/month for Variant Image Wizard + Swatch.
- Variant Image Wizard + Swatch lists 13 features Swatch Wizard’s listing doesn’t mention, including Carousel, Dropdowns, Grid.
Head to head
Effortless product swatch creation & management.
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic plan
- · Advanced swatch/product groups creation
- · Custom swatch image
- · Manual swatch setup/customization by our experts
- · Unlimited product groups
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Swatches Wizard you will be able to create color and image swatches, assign products to them and link individual products with product groups. Apart from grouping the products, swatches are also good for providing a visual representation of your product versions which can make it easier for the customers to make a selection.
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Swatch Wizard |  Variant Image Wizard + Swatch |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | United States |
Reviews
| Measure | Swatch Wizard | Variant Image Wizard + Swatch |
|---|---|---|
| App Store rating | 1.0 ★ | 4.8 ★(ahead) |
| App Store reviews | 2 | 224(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Swatch Wizard | Variant Image Wizard + Swatch |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4.90/month(ahead) | $4.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Swatch Wizard | Variant Image Wizard + Swatch |
|---|---|---|
| Shopify category rank | Not enough data | #36 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 22, 2021 | May 8, 2020 |
| Languages | Not published | 10 |
| Developer | CRISP ECOMMERCE | ProductWiz Inc. |
FAQ
Swatch Wizard and Variant Image Wizard + Swatch: common questions
- Is Swatch Wizard or Variant Image Wizard + Swatch cheaper?
- Only Variant Image Wizard + Swatch lists a free plan. Paid plans start at $4.90/month for Swatch Wizard and $4.99/month for Variant Image Wizard + Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Swatch Wizard or Variant Image Wizard + Swatch?
- On the Shopify App Store: Swatch Wizard 1.0 from 2 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- What features does each app list that the other doesn’t?
- Variant Image Wizard + Swatch lists 13 the others don’t mention, such as Carousel, Dropdowns, Grid, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Swatch Wizard, Nov 8, 2026 for Variant Image Wizard + Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Swatch Wizard, Nov 8, 2026 for Variant Image Wizard + Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.