Color Swatch King: Variants vs Variant Studio Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Color Swatch King, Oct 13, 2026 for Variant Studio Product Options.
The short answer
- Both list a free plan. Paid plans start at $5/month for Color Swatch King and $9.99/month for Variant Studio Product Options.
- Variant Studio Product Options lists 7 features Color Swatch King’s listing doesn’t mention, including Auto-updates, Conditional logic, Conditional pricing.
Head to head
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Free Plan
Pro Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.
Variant Studio gives merchants a simple, visual editor to customize exactly how product variants appear in their store. Choose swatch styles, colors, and images that match your brand. Every change is reflected live in your theme so what you see is what your customers get.
- Combined Product Variations Listings for a Higher Converting Customer Experience
- Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
- Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
- Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
- Easily reorder, rename, and restyle variant options using a simple row editor
- Show or hide specific variants based on what customers have already selected
- Customize your product page layout and preview changes live on your storefront
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Color Swatch King |  Variant Studio Product Options |
|---|---|---|
| Detected stores | 5,400 | Not published |
| Net store change, 28 days | −181 | 0 |
| Stores added, 28 days | 37 | Not enough data |
| Big-brand share | 19% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Netherlands | Not published |
Reviews
| Measure | Color Swatch King | Variant Studio Product Options |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3,217 | Not published |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 16% | Not enough data |
Pricing
| Measure | Color Swatch King | Variant Studio Product Options |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5/month(ahead) | $9.99/month |
| Longest free trial | 30 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Color Swatch King | Variant Studio Product Options |
|---|---|---|
| Shopify category rank | Not enough data | #461 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 23, 2019 | May 19, 2026 |
| Languages | 11 | 1 |
| Developer | StarApps | BGStudios |
FAQ
Color Swatch King and Variant Studio Product Options: common questions
- Is Color Swatch King or Variant Studio Product Options cheaper?
- Both list a free plan. Paid plans start at $5/month for Color Swatch King and $9.99/month for Variant Studio Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Color Swatch King lists 3 the others don’t mention, such as Custom CSS, Hide out-of-stock, Translation. Variant Studio Product Options lists 7 the others don’t mention, such as Auto-updates, Conditional logic, Conditional pricing, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Color Swatch King, Oct 13, 2026 for Variant Studio Product Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Color Swatch King, Oct 13, 2026 for Variant Studio Product Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.