Color Swatch King: Variants vs Swatch Wizard
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Color Swatch King, Oct 13, 2026 for Swatch Wizard.
The short answer
- On the Shopify App Store: Color Swatch King 5.0 from 3,217 reviews and Swatch Wizard 1.0 from 2 reviews.
- Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $4.90/month for Swatch Wizard.
- Color Swatch King lists 12 features Swatch Wizard’s listing doesn’t mention, including Checkboxes, Custom CSS, Dropdowns.
Head to head
Variant Swatch, Variant Image/ Variants on Collection Page &..
Effortless product swatch creation & management.
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Basic plan
- · Advanced swatch/product groups creation
- · Custom swatch image
- · Manual swatch setup/customization by our experts
- · Unlimited product groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.
With Swatches Wizard you will be able to create color and image swatches, assign products to them and link individual products with product groups. Apart from grouping the products, swatches are also good for providing a visual representation of your product versions which can make it easier for the customers to make a selection.
- Combined Product Variations Listings for a Higher Converting Customer Experience
- Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
- Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
- Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Color Swatch King |  Swatch Wizard |
|---|---|---|
| Detected stores | 5,433 | Not published |
| Net store change, 28 days | −181 | 0 |
| Stores added, 28 days | 37 | Not enough data |
| Big-brand share | 19% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Netherlands | Not published |
Reviews
| Measure | Color Swatch King | Swatch Wizard |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 1.0 ★ |
| App Store reviews | 3,217(ahead) | 2 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 16% | Not enough data |
Pricing
| Measure | Color Swatch King | Swatch Wizard |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month | $4.90/month(ahead) |
| Longest free trial | 30 days | 7 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Color Swatch King | Swatch Wizard |
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 23, 2019 | Nov 22, 2021 |
| Languages | 11 | Not published |
| Developer | StarApps | CRISP ECOMMERCE |
FAQ
Color Swatch King and Swatch Wizard: common questions
- Is Color Swatch King or Swatch Wizard cheaper?
- Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $4.90/month for Swatch Wizard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Color Swatch King or Swatch Wizard?
- On the Shopify App Store: Color Swatch King 5.0 from 3,217 reviews and Swatch Wizard 1.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Color Swatch King lists 12 the others don’t mention, such as Checkboxes, Custom CSS, Dropdowns, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Color Swatch King, Oct 13, 2026 for Swatch Wizard; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Color Swatch King, Oct 13, 2026 for Swatch Wizard. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.