SureCust ‑ Wishlist vs Wishlist by Square
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for SureCust, Nov 6, 2026 for Wishlist by Square.
The short answer
- On the Shopify App Store: SureCust 5.0 from 1 reviews and Wishlist by Square 5.0 from 149 reviews.
- SureCust lists 2 features Wishlist by Square’s listing doesn’t mention, including Custom layouts, Multiple lists.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSureCust - Wishlist: The wishlist app for effortless customer use. Ideal for merchants of all sizes, our app enhances customer engagement by allowing them to save favorite products for future purchases, boosting return visits and sales. It solves the problem of lost interest by keeping customers connected to products they love.
Let customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent.
- Simple to Setup: Get started in minutes with no technical expertise required!
- Easy Customer Use: Intuitive design for effortless product saving.
- Admin Insights: Easily view customer wishlists to understand their preferences.
- Activity Logs: Monitor admin activities within the app for oversight and control
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SureCust |  Wishlist by Square |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | SureCust | Wishlist by Square |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 149(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 1% |
Pricing
| Measure | SureCust | Wishlist by Square |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | SureCust | Wishlist by Square |
|---|---|---|
| Shopify category rank | Not enough data | #1 |
| Shopify App Charts | Not on this week’s charts | #4 on Rookies in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Jul 26, 2024 | Jun 24, 2025 |
| Languages | 1 | 15 |
| Developer | SureCust | Square Apps |
FAQ
SureCust and Wishlist by Square: common questions
- Which has better reviews, SureCust or Wishlist by Square?
- On the Shopify App Store: SureCust 5.0 from 1 reviews and Wishlist by Square 5.0 from 149 reviews.
- What features does each app list that the other doesn’t?
- SureCust lists 2 the others don’t mention, such as Custom layouts, Multiple lists. Wishlist by Square lists 2 the others don’t mention, such as Add to cart, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for SureCust, Nov 6, 2026 for Wishlist by Square; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for SureCust, Nov 6, 2026 for Wishlist by Square. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.