SureCust ‑ Wishlist vs SWishlist: Simple Wishlist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for SureCust, Nov 6, 2026 for SWishlist.

The short answer

  • On the Shopify App Store: SureCust 5.0 from 1 reviews and SWishlist 4.9 from 115 reviews.
  • Only SWishlist lists a free plan.
  • SWishlist lists 7 features SureCust’s listing doesn’t mention, including Custom icons, Dashboard, Guest wishlist.

Head to head

Detected stores

SureCust: —
SWishlist: 1,534

App Store reviews

SureCust: 1
SWishlist: 115

New reviews, 28 days

SureCust: —
SWishlist: 3

Stores added, 28 days

SureCust: —
SWishlist: 19
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • English
Launched
Jul 26, 2024
Nov 28, 2023
Built for Shopify
Not badged
Not badged
Reviews per month
—
2 last full month
Detected stores
0active installs
1,534active installs
  • ELIE SAAB
  • Georges Hobeika
  • VFS
  • SpearmintLOVE
  • Zara Shahjahan
+1,529 more
Most common store size
—
1,001-5,000 products23%
Top countries
—
  • United States20%
  • United Kingdom8%
  • France5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035SepSepNovJanMayAugOctSureCust ‑ Wishlist: 1 reviews in September 2024SWishlist: Simple Wishlist: 5 reviews in August 2025SWishlist: Simple Wishlist: 2 reviews in September 2025SWishlist: Simple Wishlist: 1 reviews in October 2025SWishlist: Simple Wishlist: 1 reviews in November 2025SWishlist: Simple Wishlist: 3 reviews in December 2025SWishlist: Simple Wishlist: 1 reviews in January 2026SWishlist: Simple Wishlist: 5 reviews in March 2026SWishlist: Simple Wishlist: 3 reviews in May 2026SWishlist: Simple Wishlist: 1 reviews in June 2026SWishlist: Simple Wishlist: 3 reviews in August 2026SWishlist: Simple Wishlist: 2 reviews in September 2026SWishlist: Simple Wishlist: 2 reviews in October 2026
SureCustSWishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $12/month
Plans
Free
FreeFree
  • · 2 languages at store front
  • · 200 Wishlist additions per month
  • · Free setup up 1 theme per store
  • · Support within 24-48 hours
  • · Up to 3,000 logged-in customers
Basic$5/month
  • · 7 languages at store front
  • · 7000 Wishlist additions per month
  • · All features in Free plan
  • · Animated wishlist button for delight
  • · Clear and helpful reports, all in one
  • · Free setup up to 3 themes per store
Premium$12/month
  • · 20 languages at store front
  • · And more useful features on the way
  • · Animated wishlist button for delight
  • · Fastest support: top priority
  • · Free setup up to 7 themes per store
  • · Unlimited Wishlist additions
Coverage
4 of 11 features36%
10 of 11 features91%
Unique strengths
  • Multiple lists
  • Custom icons
  • Dashboard
  • Guest wishlist
  • In-store registry
  • +3 more
Wishlists
36%4/11
91%10/11
Customization
50%1/2
100%2/2
List management
25%1/4
75%3/4
List types
40%2/5
100%5/5
137onlybothonly
SureCustSWishlist11 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

SureCust5.0(1)SWishlist4.9(115)
Works with also listed by another
  • Checkout
  • Customer accounts
  • API
How it sells itself

SureCust - Wishlist: The wishlist app for effortless customer use. Ideal for merchants of all sizes, our app enhances customer engagement by allowing them to save favorite products for future purchases, boosting return visits and sales. It solves the problem of lost interest by keeping customers connected to products they love.

SWishlist revolutionizes the shopping journey with a product wishlist. This powerful tool boosts engagement, drives sales, and empowers customers to curate their shopping experience. By saving favorite items, shoppers enjoy a seamless, delightful experience while reducing cart abandonment. Enhance your customers' experience with an efficient wishlist feature.

Key points
  • Simple to Setup: Get started in minutes with no technical expertise required!
  • Easy Customer Use: Intuitive design for effortless product saving.
  • Admin Insights: Easily view customer wishlists to understand their preferences.
  • Activity Logs: Monitor admin activities within the app for oversight and control
  • Seamlessly adding favorites to wishlist
  • Customers are able to share their wishlists with friends
  • Customize everything to perfectly match your store
Screenshots
SureCust - Wishlist - Product page
SureCust - Wishlist - Admin InsightsSureCust - Wishlist - Activity LogsSureCust - Wishlist - Simple to Setup
Store Front Wishlist Page
General Settings with themeStyle CustomizationSimple Wishlist

Installed with

SureCust5.0(1)SWishlist4.9(115)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSureCustSWishlist
Detected storesNot published1,534as of Nov 6, 2026
Net store change, 28 days0estimated−15estimated
Stores added, 28 daysNot enough data19new and returning
Big-brand shareNot enough data13%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesNot publishedUnited States, United Kingdom, France

Reviews

MeasureSureCustSWishlist
App Store rating5.0 ★(ahead)4.9 ★
App Store reviews1115(ahead)
New reviews, 28 daysNot enough data3
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSureCustSWishlist
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$5/month
Longest free trialNot listedNot listed
Plans listedNot published3

Listing

MeasureSureCustSWishlist
Shopify category rankNot enough data#24in Wishlists
Shopify App ChartsNot on this week’s charts#8 in Wishlists
Built for ShopifyNoNo
LaunchedJul 26, 2024Nov 28, 2023
Languages1English1English
DeveloperSureCustSoluCommerce

FAQ

SureCust and SWishlist: common questions

Is SureCust or SWishlist cheaper?
Only SWishlist lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, SureCust or SWishlist?
On the Shopify App Store: SureCust 5.0 from 1 reviews and SWishlist 4.9 from 115 reviews.
What features does each app list that the other doesn’t?
SureCust lists 1 the others don’t mention, such as Multiple lists. SWishlist lists 7 the others don’t mention, such as Custom icons, Dashboard, Guest wishlist, In-store registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for SureCust, Nov 6, 2026 for SWishlist; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for SureCust, Nov 6, 2026 for SWishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.