SuperPixel ‑ Meta Pixel API vs Upstack Data ‑ Tracking Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for SuperPixel, Nov 13, 2026 for Upstack Data.
The short answer
- Paid plans start at $29/month for SuperPixel and $99/month for Upstack Data.
- Upstack Data lists 10 features SuperPixel’s listing doesn’t mention, including Activity tracking, Audience segments, Custom audiences.
Head to head
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Super VIP
- · Ad spend beside your sales
- · Consent-aware, GDPR friendly
- · Full checkout funnel tracking
- · Orders matched to browser events
- · Refunds adjust reported revenue
- · Reports with custom date ranges
Attribution
- · Channel attribution reporting
- · Marketing performance dashboards
- · Multi-touch attribution
- · P&L and contribution margin reporting
- · Reporting-only: attribution, performance
- · Unlimited custom dashboards
Signal
- · Bot, fraud and referrer filtering
- · Click ID and cookie restoration
- · Custom conversions and signal engineerin
- · Delivery to every supported ad, email an
- · Event logs and delivery monitoring
- · Identity resolution against a national d
Attribution + Sign
- · Everything in Attribution and Signal
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSuperPixel sends your store's conversion events to Meta directly from your server using the Conversions API, so campaigns keep receiving purchase data when browser pixels are blocked or fail to load. Events are matched against your Shopify orders, so a sale still converts when the browser event never arrived. Refunds are applied as adjustments.
Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API.
- Sends conversions to Meta from your server, past blocked browser pixels
- Matches every event to your Shopify orders before reporting to Meta
- Applies refunds and cancellations as adjustments to reported revenue
- Holds back events from shoppers who have not consented to marketing
- UpStack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: Doubles Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SuperPixel |  Upstack Data |
|---|---|---|
| Detected stores | Not published | 367 |
| Net store change, 28 days | 0 | +13 |
| Stores added, 28 days | Not enough data | 24 |
| Big-brand share | Not enough data | 37% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Netherlands |
Reviews
| Measure | SuperPixel | Upstack Data |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 37 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SuperPixel | Upstack Data |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $99/month |
| Longest free trial | 14 days | 21 days |
| Plans listed | 1 | 3 |
Listing
| Measure | SuperPixel | Upstack Data |
|---|---|---|
| Shopify category rank | #246 | #56 |
| Shopify App Charts | Not on this week’s charts | #3 on Pricing moves in Analytics |
| Built for Shopify | No | No |
| Launched | Sep 28, 2026 | Jan 10, 2023 |
| Languages | 1 | 1 |
| Developer | FirstBits | Upstack Data |
FAQ
SuperPixel and Upstack Data: common questions
- Is SuperPixel or Upstack Data cheaper?
- Paid plans start at $29/month for SuperPixel and $99/month for Upstack Data. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SuperPixel lists 9 the others don’t mention, such as Ad spend, AI targeting, Click-through rates, Cost per acquisition. Upstack Data lists 10 the others don’t mention, such as Activity tracking, Audience segments, Custom audiences, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for SuperPixel, Nov 13, 2026 for Upstack Data; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for SuperPixel, Nov 13, 2026 for Upstack Data. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.