Substanz ‑ Fashion AI Search vs Wishlist Studio
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Substanz, Oct 22, 2026 for Wishlist Studio.
The short answer
- On the Shopify App Store: Substanz 5.0 from 2 reviews and Wishlist Studio 5.0 from 1 reviews.
- Only Wishlist Studio lists a free plan. Paid plans start at $39/month for Substanz and $49/month for Wishlist Studio.
- Wishlist Studio lists 13 features Substanz’s listing doesn’t mention, including AI insights, Cart upsell, Checkout upsell.
Head to head
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
AI Fashion Search
- · Instant set up
- · No tagging required
- · Unlimited Products
- · Unlimited Searches
- · Visual Fashion Search
Free
- · AI visual search
- · Image upload search
- · Standard search speed
- · Up to 100 products
Growth
- · 6,000+ products
- · Advanced AI visual search
- · Basic GPU accelerated search
- · Email support
Enterprise
- · 6,000+ products
- · Advanced AI visual search
- · Advanced Wishlist [Formally Upsell Maxx]
- · Email + chat support
- · GPU accelerated search
- · Limited API access
Plus Enterprise
- · 10,000+ products
- · API for IOS/Android
- · Advanced AI visual search
- · Automatic catalog sync
- · Fashion-optimized AI model
- · GPU accelerated search (NVIDIA)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFashion shoppers and merchants describe items differently. A customer searches "chunky knit sweater" but your product says "oversized cable cardigan." Traditional search returns zero results and they leave without buying. Our visual AI matches customer searches to your product images by recognizing style terms, colors, patterns, and silhouettes.
Lensora – AI Visual Search lets shoppers discover products by simply uploading an image. Powered by advanced AI and fashion-aware visual recognition, Lensora instantly finds visually similar items from your store catalog. Improve product discovery, reduce search friction, and boost conversions by helping customers find exactly what they want through images instead of keywords.
- Visual AI trained on fashion reduces zero results by analyzing product images
- Works with existing product data - no retagging or keyword setup required
- Handles typos and fashion vocabulary automatically to match customer searches
- Indexes your catalog in minutes and replaces your current search bar seamlessly
- Turbocharge sales with irresistible product recommendations!
- Search products instantly by uploading an image
- Empower your store with tailored upsells for maximum revenue!
- AI-powered visual matching for accurate results
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Substanz |  Wishlist Studio |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | United Kingdom | Not published |
Reviews
| Measure | Substanz | Wishlist Studio |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Substanz | Wishlist Studio |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $39/month(ahead) | $49/month |
| Longest free trial | 28 days | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Substanz | Wishlist Studio |
|---|---|---|
| Shopify category rank | Not enough data | #163 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 10, 2025 | Jun 30, 2023 |
| Languages | 1 | 1 |
| Developer | Substanz | EniMoh |
FAQ
Substanz and Wishlist Studio: common questions
- Is Substanz or Wishlist Studio cheaper?
- Only Wishlist Studio lists a free plan. Paid plans start at $39/month for Substanz and $49/month for Wishlist Studio. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Substanz or Wishlist Studio?
- On the Shopify App Store: Substanz 5.0 from 2 reviews and Wishlist Studio 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Substanz lists 6 the others don’t mention, such as Conversion tracking, Mobile responsive, Multi-language, Search suggestions. Wishlist Studio lists 13 the others don’t mention, such as AI insights, Cart upsell, Checkout upsell, Conversion rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Substanz, Oct 22, 2026 for Wishlist Studio; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Substanz, Oct 22, 2026 for Wishlist Studio. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.