StoreProfit: Cash & Inventory vs TrueMargin
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for StoreProfit, Oct 13, 2026 for TrueMargin.
The short answer
- Only StoreProfit lists a free plan. Paid plans start at $29/month for StoreProfit and $9/month for TrueMargin.
- TrueMargin lists 8 features StoreProfit’s listing doesn’t mention, including Customers, Data export, Historical data import.
Head to head
free
- · Cash flow forecast w/ shortfall warning
- · Email alerts for cash dips and stock-out
- · Inventory forecasting and management
- · Meta and Google Ads spend, synced daily
- · Profit and loss with all cost included
- · Profit per product, ad spend included
Starter
- · Cash flow forecast w/ shortfall warning
- · Email alerts for cash dips and stock-out
- · Inventory forecasting and management
- · Meta and Google Ads spend, synced daily
- · Profit and loss with all cost included
- · Profit per product, ad spend included
Growth
- · Cash flow forecast w/ shortfall warning
- · Email alerts for cash dips and stock-out
- · Inventory forecasting and management
- · Meta and Google Ads spend, synced daily
- · Profit and loss with all cost included
- · Profit per product, ad spend included
Scale
- · Cash flow forecast w/ shortfall warning
- · Email alerts for cash dips and stock-out
- · Inventory forecasting and management
- · Meta and Google Ads spend, synced daily
- · Profit and loss with all cost included
- · Profit per product, ad spend included
starter
- · 100 order p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Growth
- · 500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Pro
- · 1000 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Scale
- · 1500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Overhead & custom costs
- · P&L Report + What-If Simulator
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSee your real net profit on every order, product and day. StoreProfit builds a full P&L from your store data: revenue, refunds, landed COGS, payment fees, shipping, ad spend and expenses. Cash flow projects your bank balance forward and warns you weeks before a shortfall. Inventory tells you when to reorder each SKU from real sales velocity.
Running a Shopify store means tracking dozens of costs that revenue reports don't show. TrueMargin pulls them all together. COGS, ads, fees, refunds, custom expenses, and VAT so you can see real net profit per product, per ad, and per period. Sync COGS, price, and compare-at price two-way with Shopify. Analyze winners and losers across Meta, Google, and TikTok. Compare profit by month, week, or year.
- Real net profit per order, product and day, with ad spend and fees included
- Reorder alerts from real sales velocity, lead time and safety stock
- Cash-flow forecast that warns you weeks before the balance gets tight
- See real net profit per product, after COGS, costs, ads, fees, refunds, and VAT
- Track POAS and rank ad winners and losers across Meta, Google, and TikTok
- Segment customers as VIP, Loyal, At Risk, or Lost to focus retention efforts
- Manage COGS, expenses, shipping, payment fees, overhead, and VAT in one place
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  StoreProfit |  TrueMargin |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | StoreProfit | TrueMargin |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | StoreProfit | TrueMargin |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $9/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 4 |
Listing
| Measure | StoreProfit | TrueMargin |
|---|---|---|
| Shopify category rank | #498 | #291 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 6, 2026 | Jul 1, 2026 |
| Languages | 1 | 1 |
| Developer | Silverline Brands LLC | True-margin |
FAQ
StoreProfit and TrueMargin: common questions
- Is StoreProfit or TrueMargin cheaper?
- Only StoreProfit lists a free plan. Paid plans start at $29/month for StoreProfit and $9/month for TrueMargin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- StoreProfit lists 6 the others don’t mention, such as Cash flow, Custom dashboards, Event tracking, Forecasting. TrueMargin lists 8 the others don’t mention, such as Customers, Data export, Historical data import, Inventory and product. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for StoreProfit, Oct 13, 2026 for TrueMargin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for StoreProfit, Oct 13, 2026 for TrueMargin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.