MS Google Maps & Store Locator vs XTMaps ‑ Store Locator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for MS Google Maps & Store Locator, Oct 14, 2026 for XTMaps.
The short answer
- Both list a free plan. Paid plans start at $5.99/month for MS Google Maps & Store Locator and $9.99/month for XTMaps.
- XTMaps lists 15 features MS Google Maps & Store Locator’s listing doesn’t mention, including Analytics, Business hours, Custom branding.
Head to head
Store Locator with rich feature for customers to find you
- Australia
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Up to 3 locations
Basic Plan
- · Google Sheet Auto Sync
- · Remove Branding
- · Up to 50 Locations
Standard Plan
- · Additional Content
- · All Features in Basic Plan
- · Analytics
- · Customize Icon
- · Customize Zoom Level
- · Default Location
Business Plan
- · Additional Content
- · All Features in Standard Plan
- · Customize Icon, CSS and Zoom Level
- · Default Location
- · Google Sheet Auto Sync
- · Layouts
XTMaps Free
- · Theme widget for your storefront
- · Up to 10 locations
- · Up to 3 categories
- · XTMaps base map included
XTMaps Basic
- · CSV import & export
- · Everything in Free
- · Up to 10 categories
- · Up to 100 locations
XTMaps Pro
- · Custom pin images
- · Everything in Basic
- · No XTMaps branding
- · Search analytics
- · Up to 500 locations / 25 categories
XTMaps Enterprise
- · Everything in Pro
- · Priority support
- · Up to 10,000 locations / 50 categories
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMS Google Maps & Store Locator helps Shopify merchants display retail locations, dealers and service points on an interactive map. Customers search nearby stores by zip, city or use geolocation to auto-detect location. Each listing shows store hours, directions and contact details. Manage locations from one dashboard or bulk import via CSV and Google Sheets. The responsive store finder works on mobile and desktop.
XTMaps adds a store locator map to your Shopify theme in minutes, no developer needed. Import locations from a CSV file or add them manually, with automatic geocoding from the address alone. Organize stores into categories with custom colors and pin styles. Connect Mapbox, Google Maps, or MapTiler with your own key, or start free with XTMaps' built-in map.
- Bulk Upload Unlimited Store and maps - Now add multiple stores and their maps.
- Customizable Maps - Add/edit and remove details quickly and efficiently.
- Robust web support and backing quality ensure Effortless Store Management.
- Optimize search filters with different timings, facilities, and product ranges.
- Multiple map providers, your choice — Connect Mapbox, Google Maps, or MapTiler.
- Bulk import and manage locations — Add stores one by one or import hundreds.
- Match your brand, in any language — Customize colors, pin styles, dark mode.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MS Google Maps & Store Locator |  XTMaps |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Media, Toys & Games | Not published |
| Top store countries | Australia, United States | Not published |
Reviews
| Measure | MS Google Maps & Store Locator | XTMaps |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 29 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MS Google Maps & Store Locator | XTMaps |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5.99/month(ahead) | $9.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | MS Google Maps & Store Locator | XTMaps |
|---|---|---|
| Shopify category rank | #48(ahead) | #158 |
| Shopify App Charts | #19 in Store locator | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 15, 2018 | Jul 31, 2026 |
| Languages | 1 | 2 |
| Developer | Metizsoft | LISPIRAZIONE |
FAQ
MS Google Maps & Store Locator and XTMaps: common questions
- Is MS Google Maps & Store Locator or XTMaps cheaper?
- Both list a free plan. Paid plans start at $5.99/month for MS Google Maps & Store Locator and $9.99/month for XTMaps. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- XTMaps lists 15 the others don’t mention, such as Analytics, Business hours, Custom branding, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for MS Google Maps & Store Locator, Oct 14, 2026 for XTMaps; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for MS Google Maps & Store Locator, Oct 14, 2026 for XTMaps. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.