Sterk Find vs Understnd
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Sterk Find, Oct 13, 2026 for Understnd.
The short answer
- Only Sterk Find lists a free plan. Paid plans start at $29/month for Sterk Find and $19/month for Understnd.
- Understnd lists 6 features Sterk Find’s listing doesn’t mention, including AI insights, Mobile responsive, Personalized search.
Head to head
Free
Growth
Pro
- · Analytics and priority support
- · Everything in Growth
- · Live filter counts
- · Multi-language funnels
Scale
- · Dedicated onboarding
- · Everything in Pro
- · Multi-store and SLA
- · White-label
Starter
Growth
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSterk Find replaces the dead-end search box with an AI personal shopper. Instead of expecting customers to know the right keywords, it asks a few smart questions - who it is for, budget, brand, style - and narrows a large catalog to the few products that actually fit, ending on an honest trade-off between the finalists.
Shopify's default search only finds products when customers type exact keywords. When shoppers search naturally, like "something for dry patches on my face" or "gift for someone who loves cooking," they get no results and leave. Understnd replaces keyword matching with AI that reads customer intent. It matches searches to relevant products based on meaning, not just words. Setup takes minutes.
- Guided funnel: an intent, then questions that narrow the catalog
- Product cards rendered by your store, so price and language match
- Instant on-brand text search instead of a dead-end results page
- AI search that understands natural language
- See what customers search for with real-time search analytics
- Products sync automatically from your catalog, no manual work
- Shows customers why each product matches their search with AI explanations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sterk Find |  Understnd |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Sterk Find | Understnd |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Sterk Find | Understnd |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Sterk Find | Understnd |
|---|---|---|
| Shopify category rank | #187(ahead) | #317 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 7, 2026 | Apr 30, 2026 |
| Languages | 1 | 1 |
| Developer | Sterk Commerce | Understnd |
FAQ
Sterk Find and Understnd: common questions
- Is Sterk Find or Understnd cheaper?
- Only Sterk Find lists a free plan. Paid plans start at $29/month for Sterk Find and $19/month for Understnd. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Sterk Find lists 1 the others don’t mention, such as Filter display. Understnd lists 6 the others don’t mention, such as AI insights, Mobile responsive, Personalized search, Real-time analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Sterk Find, Oct 13, 2026 for Understnd; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Sterk Find, Oct 13, 2026 for Understnd. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.