StepMilo vs StoryLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for StepMilo, Nov 3, 2026 for StoryLayer.
The short answer
- Paid plans start at $47/month for StepMilo and $8.99/month for StoryLayer.
- StoryLayer lists 5 features StepMilo’s listing doesn’t mention, including Auto-updates, Bulk editing, FAQs.
Head to head
Starter
- · 10 shared notes; 1 content language
- · 3 styles; 1 previous version per guide
- · 5 published guides; 30 total guides
- · Individual review and publication
- · JSON import and export
- · Up to 12 steps per guide
Growth
- · 10 styles; 5 previous versions per guide
- · 20 published guides; 150 total guides
- · 50 shared notes; 3 content languages
- · Bulk publication and page rule changes
- · Reference checks; JSON backups
- · Up to 12 steps per guide
Pro
- · 150 shared notes; 10 content languages
- · 25 styles; 20 previous versions
- · 50 published guides; 400 total guides
- · Bulk publication and page rule changes
- · Full reference report; JSON backups
- · Up to 12 steps per guide
Starter
- · 10 Product assignments
- · 5 Saved layouts
- · Comparison tables & FAQs
- · Shared multi-product updates
- · Up to 10 sections/layout
Growth
- · 100 Product assignments
- · 20 Saved layouts
- · Comparison tables & FAQs
- · Rich Video sections
- · Shared multi-product updates
- · Up to 20 sections/layout
Pro
- · 100 Saved layouts
- · 500 Product assignments
- · Comparison tables & FAQs
- · Rich Video sections
- · Shared multi-product updates
- · Up to 40 sections/layout
Business
- · Comparison tables & FAQs
- · Rich Video sections
- · Shared multi-product updates
- · Unlimited Product assignments
- · Unlimited Saved layouts
- · Unlimited sections/layout
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate step-by-step product guides and add them to your storefront with a theme app block. Keep reusable notes, manual translations and page rules together in one place. Review changes before publishing, compare saved versions and restore a version as a new draft. Use JSON import and export to back up your content or reuse it in another store.
Plain-text descriptions make it hard for shoppers to understand a product's value and compare options. StoryLayer helps you build engaging visual product pages with modular sections like comparison tables, image galleries, feature highlights, and FAQs. Create reusable master layouts and assign them to multiple products in bulk with automatic syncing.
- Build and reorder step-by-step product guides.
- Reuse shared notes and add manual translations with language fallback.
- Review changes and restore earlier versions as drafts.
- Build rich A+ product pages with drag-and-drop modular sections.
- Side-by-side comparison tables to compare product features and specifications.
- Assign shared master layouts to multiple products with one-click syncing.
- Over 60 prebuilt templates designed for retail, beauty, electronics, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | ||
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | Not enough data | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ||
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ||
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $47/month | $8.99/month(ahead) |
| Longest free trial | 3 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | ||
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 11, 2026 | Nov 3, 2026 |
| Languages | 1 | 1 |
| Developer | StepMilo | Inspiration Infoway |
FAQ
StepMilo and StoryLayer: common questions
- Is StepMilo or StoryLayer cheaper?
- Paid plans start at $47/month for StepMilo and $8.99/month for StoryLayer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- StepMilo lists 2 the others don’t mention, such as Import and export, Multi-language. StoryLayer lists 5 the others don’t mention, such as Auto-updates, Bulk editing, FAQs, Images. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for StepMilo, Nov 3, 2026 for StoryLayer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for StepMilo, Nov 3, 2026 for StoryLayer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.