Stella Wishlist vs Ultimate Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Ultimate Wishlist is detected on 12× as many Shopify stores as Stella Wishlist: 307 vs 25 as of Nov 9, 2026.
- On the Shopify App Store: Stella Wishlist 5.0 from 1 reviews and Ultimate Wishlist 4.9 from 26 reviews.
- Both list a free plan. Paid plans start at $4.99/month for Stella Wishlist and $4.99/month for Ultimate Wishlist.
- Ultimate Wishlist lists 11 features Stella Wishlist’s listing doesn’t mention, including Conversion analytics, Custom icons, Custom layouts.
Head to head
Best wishlist app for your customer to add their favorite item
- United States
- France
- Canada
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 200 lifetime wishlist actions
- · Customer metafield integration
- · Customizable "Add to wishlist" button
Basic
- · Customer metafield integration
- · Customizable "Add to wishlist" button
- · Dedicated support
- · Multilanguage availability
- · Unlimited wishlist actions
Free plan
- · Customizable Text/Color
- · Full reports
- · Guest Wishlist
- · Non-English support
- · Share Wishlist
- · Up to 500 Wishlist/month
Basic
- · Custom Email Template
- · Everything in Free plan
- · Up to 1,000 Wishlist items/month
- · Up to 500 email reminders per month
Pro
- · Everything in Basic plan
- · Send email reminder to individual user
- · Up to 2,000 email reminders/month
- · Up to 5,000 Wishlist items/month
Premium
- · Everything in Pro plan
- · Facebook pixel integration
- · Up to 10,000 Wishlist items/month
- · Up to 5,000 email reminders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMotivate sales by letting your shoppers save their favorite products with the Stella Wishlist app! Make a fully branded wishlist by changing text, and editing the "Add to favourites" button icon and colors. Wishlist items are also stored in customer metafields.
With Ultimate wishlist customers can create wishlists with or without registration/login. Users can login to see their wishlist across multiple devices. Easily customizable all text and Non-English support. With Ultimate Wishlist’s strong statistics, you can learn which products and variants your customers want most so you can focus to promote those products.
- Create a wishlist: Let shoppers save their favorite products
- Multi-language: Supports translation apps, and auto-translates 7 languages
- Developer friendly: Access wishlist items via shopify metafields
- Easily customizable all text and appearance to match your store.
- Customers can create wishlists with or without registration/login.
- Allow customer to share their wishlist via Facebook, Twitter and Email.
- Customizable email template to send reminders to your customer about wishlist.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Stella Wishlist |  Ultimate Wishlist |
|---|---|---|
| Detected stores | 25 | 307(ahead) |
| Net store change, 28 days | 0 | −4 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 12% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, France, Canada | United States, United Kingdom, India |
Reviews
| Measure | Stella Wishlist | Ultimate Wishlist |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 1 | 26(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Stella Wishlist | Ultimate Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month | $4.99/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Stella Wishlist | Ultimate Wishlist |
|---|---|---|
| Shopify category rank | #74 | #61(ahead) |
| Shopify App Charts | #5 on Featured by Shopify in Wishlists | #18 in Wishlists |
| Built for Shopify | No | No |
| Launched | Nov 21, 2024 | Sep 2, 2020 |
| Languages | 5 | 1 |
| Developer | Devpug Limited | ZedApps |
FAQ
Stella Wishlist and Ultimate Wishlist: common questions
- Which is more popular, Stella Wishlist or Ultimate Wishlist?
- Ultimate Wishlist is detected on 12× as many Shopify stores as Stella Wishlist: 307 vs 25 as of Nov 9, 2026.
- Is Stella Wishlist or Ultimate Wishlist cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Stella Wishlist and $4.99/month for Ultimate Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Stella Wishlist or Ultimate Wishlist?
- On the Shopify App Store: Stella Wishlist 5.0 from 1 reviews and Ultimate Wishlist 4.9 from 26 reviews.
- What features does each app list that the other doesn’t?
- Stella Wishlist lists 1 the others don’t mention, such as Multi-language. Ultimate Wishlist lists 11 the others don’t mention, such as Conversion analytics, Custom icons, Custom layouts, Dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.