SA Variant Image Automator vs Variant Image Wizard + Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- SA Variant Image Automator is detected on 2290× as many Shopify stores as Variant Image Wizard + Swatch: 2,290 vs 1 as of Nov 8, 2026.
- On the Shopify App Store: SA Variant Image Automator 4.9 from 778 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- Both list a free plan. Paid plans start at $5/month for SA Variant Image Automator and $4.99/month for Variant Image Wizard + Swatch.
- SA Variant Image Automator lists 10 features Variant Image Wizard + Swatch’s listing doesn’t mention, including Collage, Image protection, List.
Head to head
Show Multiple Variant Images of the Selected Variants Options
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
- Germany
- United Kingdom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSHOWING EVERY COLOR AT ONCE? Shoppers see only the selected variant's product images, not a cluttered gallery. Organize product images by variant & the app groups variant image sets, no manual tagging. Get multiple variant images per option, multiple images per variant and variant image grouping, inside your theme's own variant image gallery with image variant zoom kept.
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
- Variant Image Automator shows multiple images per variant. Improves conversions!
- Assign variant images automatically; saving time, energy & manual labor
- Works with theme's image gallery to keep the design intact & reduce speed impact
- Works with Color Swatch, Image Zoom, Video, 3D Media, Custom Image Gallery, etc
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SA Variant Image Automator |  Variant Image Wizard + Swatch |
|---|---|---|
| Detected stores | 2,290(ahead) | 1 |
| Net store change, 28 days | −34 | 0 |
| Stores added, 28 days | 26 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories |
| Top store countries | United States, Germany, United Kingdom | United States |
Reviews
| Measure | SA Variant Image Automator | Variant Image Wizard + Swatch |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 778(ahead) | 224 |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | 19% | Not enough data |
Pricing
| Measure | SA Variant Image Automator | Variant Image Wizard + Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5/month | $4.99/month(ahead) |
| Longest free trial | 30 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | SA Variant Image Automator | Variant Image Wizard + Swatch |
|---|---|---|
| Shopify category rank | #7(ahead) | #36 |
| Shopify App Charts | #11 in Image gallery | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 28, 2017 | May 8, 2020 |
| Languages | 1 | 10 |
| Developer | StarApps | ProductWiz Inc. |
FAQ
SA Variant Image Automator and Variant Image Wizard + Swatch: common questions
- Which is more popular, SA Variant Image Automator or Variant Image Wizard + Swatch?
- SA Variant Image Automator is detected on 2290× as many Shopify stores as Variant Image Wizard + Swatch: 2,290 vs 1 as of Nov 8, 2026.
- Is SA Variant Image Automator or Variant Image Wizard + Swatch cheaper?
- Both list a free plan. Paid plans start at $5/month for SA Variant Image Automator and $4.99/month for Variant Image Wizard + Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, SA Variant Image Automator or Variant Image Wizard + Swatch?
- On the Shopify App Store: SA Variant Image Automator 4.9 from 778 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- What features does each app list that the other doesn’t?
- SA Variant Image Automator lists 10 the others don’t mention, such as Collage, Image protection, List, Lookbook. Variant Image Wizard + Swatch lists 6 the others don’t mention, such as Dropdowns, Hide out-of-stock, Mobile responsive, Radio buttons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.