So What Labs vs Trivas: Profit & Ad Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for So What Labs, Oct 1, 2026 for Trivas.
The short answer
- On the Shopify App Store: So What Labs 5.0 from 1 reviews and Trivas 5.0 from 14 reviews.
- So What Labs lists 7 features Trivas’s listing doesn’t mention, including Activity tracking, Event tracking, Notifications.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Strategy Engine
- · 25+ analytics modules included
- · 30-day inventory demand forecasting
- · AI chatbot for instant insights
- · AI-powered growth recommendations
- · Automated weekly BI reports
- · Churn risk scoring & RFM segments
Growth Engine
- · AI-powered SEO Engine
- · Ai - powered Meta ads Optimizer
- · Ai-powered Google Ads Optimizer
- · Google Analytics Strategy engine
Free Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.
Stop stitching spreadsheets every Monday. Trivas connects Shopify, Amazon, Meta, Google, TikTok and Klaviyo, then shows your real profit after ad spend, discounts and fees in one view. Ask AI Wingman plain questions like "Why did ROAS drop yesterday?" and get the cause and the next step. Spot promos that lose money, products that bleed margin and campaigns to cut before the week is gone. Connect in minutes.
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
- Create custom dashboards to track revenue and campaign impact.
- Analyze promotions to measure uplift and optimize discount strategy.
- Forecast future sales and demand with intelligent predictions.
- Chat naturally with your store data: sales, traffic, inventory, or campaign.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  So What Labs |  Trivas |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | So What Labs | Trivas |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 14(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | So What Labs | Trivas |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $136/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | So What Labs | Trivas |
|---|---|---|
| Shopify category rank | #957 | #125(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 3, 2026 | Mar 10, 2026 |
| Languages | 1 | 1 |
| Developer | So What Labs | Trivas.ai |
FAQ
So What Labs and Trivas: common questions
- Which has better reviews, So What Labs or Trivas?
- On the Shopify App Store: So What Labs 5.0 from 1 reviews and Trivas 5.0 from 14 reviews.
- What features does each app list that the other doesn’t?
- So What Labs lists 7 the others don’t mention, such as Activity tracking, Event tracking, Notifications, Pixel tracking. Trivas lists 4 the others don’t mention, such as Heatmaps, Loyalty analysis, Multi-store reports, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for So What Labs, Oct 1, 2026 for Trivas; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for So What Labs, Oct 1, 2026 for Trivas. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.