So What Labs vs Storepilot AI

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for So What Labs, Aug 4, 2026 for Storepilot AI.

The short answer

  • So What Labs lists 13 features Storepilot AI’s listing doesn’t mention, including Abandoned cart, Benchmarking, Cohort analysis.

Head to head

App Store reviews

So What Labs: 1
Storepilot AI: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Mar 3, 2026
Aug 4, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $136 to $400/month
—
Plans
Strategy Engine$136/month
7-day free trial
  • · 25+ analytics modules included
  • · 30-day inventory demand forecasting
  • · AI chatbot for instant insights
  • · AI-powered growth recommendations
  • · Automated weekly BI reports
  • · Churn risk scoring & RFM segments
Growth Engine$400/month
7-day free trial
  • · AI-powered SEO Engine
  • · Ai - powered Meta ads Optimizer
  • · Ai-powered Google Ads Optimizer
  • · Google Analytics Strategy engine
Free
Coverage
25 of 25 features100%
12 of 25 features48%
Unique strengths
  • Abandoned cart
  • Benchmarking
  • Cohort analysis
  • Data export
  • +9 more
—
Analytics
100%25/25
48%12/25
Customer behavior
100%5/5
40%2/5
Marketing and sales
100%10/10
60%6/10
Visuals and reports
100%10/10
40%4/10
13120onlybothonly
So What LabsStorepilot AI25 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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—
How it sells itself

AI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.

StorePilot helps Shopify merchants monitor store performance, advertising, and profitability from a single dashboard. Connect Shopify, Meta Ads, Google Ads, and Google Analytics 4 to view key metrics in one place. AI-powered insights highlight trends, identify opportunities, and provide recommendations to improve marketing performance, profitability, and business decisions.

Key points
  • Google Analytics Recommendation Engine
  • Google Ads Optimizer
  • Meta Ads Optimiser
  • SEO Strategy Engine
  • Unified analytics dashboard – View Shopify, Meta Ads, Google Ads, and GA4 metric
  • AI-powered insights – Receive recommendations based on store and advertising per
  • Profitability tracking – Monitor revenue, ad spend, ROAS, and profit from a sing
  • Marketing performance analysis – Compare campaigns and identify optimization opp
Screenshots
So_What_Labs_feature
So_What_Labs_Google_AdsSo_What_Labs_Meta_AdsSo_What_Labs_Google_Analytics
Executive dashboard with AI decision, projected profit impact
StorePilot AI dashboard showing sales, advertising, profitabilitStorePilot AI dashboard showing sales, advertising, profitabilit

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSo What LabsStorepilot AI
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureSo What LabsStorepilot AI
App Store rating5.0 ★Not published
App Store reviews1Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSo What LabsStorepilot AI
Free planNot listedNot listed
Lowest paid monthly plan$136/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed2Not published

Listing

MeasureSo What LabsStorepilot AI
Shopify category rank#957in Analytics#494(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMar 3, 2026Aug 4, 2026
Languages1English1English
DeveloperSo What LabsMassageKraft Ltd

FAQ

So What Labs and Storepilot AI: common questions

What features does each app list that the other doesn’t?
So What Labs lists 13 the others don’t mention, such as Abandoned cart, Benchmarking, Cohort analysis, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for So What Labs, Aug 4, 2026 for Storepilot AI; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for So What Labs, Aug 4, 2026 for Storepilot AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.