So What Labs vs Shopedge | AI Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: So What Labs 5.0 from 1 reviews and Shopedge 5.0 from 7 reviews.
- Paid plans start at $136/month for So What Labs and $9/month for Shopedge.
- So What Labs lists 10 features Shopedge’s listing doesn’t mention, including Abandoned cart, Analytics dashboard, Benchmarking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Strategy Engine
- · 25+ analytics modules included
- · 30-day inventory demand forecasting
- · AI chatbot for instant insights
- · AI-powered growth recommendations
- · Automated weekly BI reports
- · Churn risk scoring & RFM segments
Growth Engine
- · AI-powered SEO Engine
- · Ai - powered Meta ads Optimizer
- · Ai-powered Google Ads Optimizer
- · Google Analytics Strategy engine
Starter
- · 15 Requests/Month
- · Ready-Made Playbooks
- · Shopify Native + 2 External Integrations
Advanced
- · 20 Custom Playbooks
- · 5 Automations
- · 50 Requests/Month
- · Ready-Made Playbooks
- · Shopify Native + 3 External Integrations
Pro
- · 90 Requests/Month
- · Ready-Made Playbooks
- · Shopify Native + All Integrations
- · Unlimited Automations
- · Unlimited Custom Playbooks
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.
Talk to your data. Ask real questions. Get real answers. Stop guessing across dashboards. Shopedge is your AI analyst inside Shopify -connecting the data that runs your business. Integrations: • Shopify (Sales & Inventory) • Google Analytics (GA4) • Klaviyo (Email & SMS) • Meta Ads • Recharge • Google Ad - NOW LIVE! Analyze profit, LTV, attribution, retention, and inventory.
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
- Natural-language questions and answers inside Shopify
- Direct integrations for a true 360° business view
- Analyst-level LTV, retention, and attribution insights
- Source-linked answers across store, ads, and operations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  So What Labs |  Shopedge |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | So What Labs | Shopedge |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 7(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | So What Labs | Shopedge |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $136/month | $9/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | So What Labs | Shopedge |
|---|---|---|
| Shopify category rank | #957 | #336(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 3, 2026 | Jan 30, 2026 |
| Languages | 1 | 1 |
| Developer | So What Labs | Shopedge |
FAQ
So What Labs and Shopedge: common questions
- Is So What Labs or Shopedge cheaper?
- Paid plans start at $136/month for So What Labs and $9/month for Shopedge. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, So What Labs or Shopedge?
- On the Shopify App Store: So What Labs 5.0 from 1 reviews and Shopedge 5.0 from 7 reviews.
- What features does each app list that the other doesn’t?
- So What Labs lists 10 the others don’t mention, such as Abandoned cart, Analytics dashboard, Benchmarking, Custom dashboards. Shopedge lists 1 the others don’t mention, such as Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.