Snug: Photo Gallery & Lookbook vs XO Gallery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- XO Gallery is detected on 3256× as many Shopify stores as Snug: 6,511 vs 2 as of Nov 11, 2026.
- Both list a free plan. Paid plans start at $4.99/month for Snug and $5.95/month for XO Gallery.
- Snug lists 5 features XO Gallery’s listing doesn’t mention, including Drag-and-drop editor, Image protection, List.
Head to head
Fastest way to get Gallery, Portfolio and Lookbook pages
- Sweden
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 gallery
- · All 9 layouts and lightbox
- · Powered by Snug Gallery link
- · Up to 25 images
- · Video, captions and tag filters
Standard
- · Customer photo submissions
- · Image links and Pinterest button
- · Import from products and Files
- · No Snug Gallery branding
- · Right-click guard
- · Up to 1,000 images per gallery
Unlimited
- · Everything in Standard
- · Priority support
- · Shop the look product pins
- · Unlimited galleries
- · Up to 1,000 images per gallery
Free
- · 12 images
- · Gallery: Grid, Masonry, Justified, Stack
Basic
- · 24 videos
- · All gallery types
- · Multiple languages
- · Unlimited galleries
- · Unlimited images
Pro
- · 800 videos
- · All basic plus:
- · Tag products/links to images (hotspot)
- · Transform product images into gallery
- · Unlimited albums
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePick one of nine layouts, add the Snug block in the theme editor and the gallery is live on any page. Mix photos, uploaded videos and YouTube or Vimeo links, add captions and links, and let shoppers filter by tag or open a lightbox. Pin products on lookbook images so shoppers add to cart without leaving the page. Collect customer photos from a storefront form and approve each one before it goes live.
XO Gallery offers a ton of great features to customize your gallery until you're satisfied. It supports modern Grid, Masonry, Stack, Justified, Carousel and Slider layouts. Not only that, but you can even customize each photo in the gallery and even modify them for desktop, laptop, mobile and tablet to suit your liking.
- Masonry, grid, carousel, slider, row, list, collage, portfolio, lookbook layouts
- Shop the look: pin products on any image, shoppers add to cart from the gallery
- Customer photo submissions with a moderation queue before anything is published
- Photos, uploaded videos and YouTube/Vimeo in one gallery, with lightbox and tags
- Create any number of galleries with unlimited photos.
- Easy to upload and organize.
- Hotstpot/lookbook: tag products into image.
- Transform product images into a gallery.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Snug |  XO Gallery |
|---|---|---|
| Detected stores | 2 | 6,511(ahead) |
| Net store change, 28 days | 0 | −27 |
| Stores added, 28 days | Not enough data | 27 |
| Big-brand share | Not enough data | 12% |
| Top store categories | Apparel & Accessories, Electronics | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | Sweden | United States, United Kingdom, Canada |
Reviews
| Measure | Snug | XO Gallery |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 161 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Snug | XO Gallery |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $5.95/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Snug | XO Gallery |
|---|---|---|
| Shopify category rank | #89 | #26(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 in Image gallery |
| Built for Shopify | No | Yes |
| Launched | Sep 25, 2026 | Sep 26, 2018 |
| Languages | 1 | 1 |
| Developer | Beacon Wave Studio | Xotiny |
FAQ
Snug and XO Gallery: common questions
- Which is more popular, Snug or XO Gallery?
- XO Gallery is detected on 3256× as many Shopify stores as Snug: 6,511 vs 2 as of Nov 11, 2026.
- Is Snug or XO Gallery cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Snug and $5.95/month for XO Gallery. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Snug lists 5 the others don’t mention, such as Drag-and-drop editor, Image protection, List, Shoppable tags. XO Gallery lists 4 the others don’t mention, such as Image zoom, Multi-language, SEO, Social sharing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.