Snowplow Event Tracker vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Snowplow Event Tracker, Nov 8, 2026 for TrueTracked.
The short answer
- On the Shopify App Store: Snowplow Event Tracker 5.0 from 3 reviews and TrueTracked 5.0 from 20 reviews.
- TrueTracked lists 9 features Snowplow Event Tracker’s listing doesn’t mention, including Analytics dashboard, Event tracking, GDPR compliance.
Head to head
Track the complete customer journey events with Snowplow.
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Track storefront and webhook orders, carts and checkouts
- Configure Snowplow JS tracker options
- Configure orders, carts and checkout webhooks with 1-click
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Snowplow Event Tracker |  TrueTracked |
|---|---|---|
| Detected stores | Not published | 31 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | Snowplow Event Tracker | TrueTracked |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 3 | 20(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Snowplow Event Tracker | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Snowplow Event Tracker | TrueTracked |
|---|---|---|
| Shopify category rank | #504 | #73(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Dec 11, 2020 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | SnowcatCloud Inc. | TrueTracked LLC |
FAQ
Snowplow Event Tracker and TrueTracked: common questions
- Which has better reviews, Snowplow Event Tracker or TrueTracked?
- On the Shopify App Store: Snowplow Event Tracker 5.0 from 3 reviews and TrueTracked 5.0 from 20 reviews.
- What features does each app list that the other doesn’t?
- Snowplow Event Tracker lists 6 the others don’t mention, such as Abandoned cart, Custom dashboards, Custom reports, Data export. TrueTracked lists 9 the others don’t mention, such as Analytics dashboard, Event tracking, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Snowplow Event Tracker, Nov 8, 2026 for TrueTracked; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Snowplow Event Tracker, Nov 8, 2026 for TrueTracked. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.