SmartrMail Email & SMS vs SqualoMail
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for SmartrMail Email & SMS, Oct 13, 2026 for SqualoMail.
The short answer
- Paid plans start at $10/month for SmartrMail Email & SMS and $40/month for SqualoMail.
- SmartrMail Email & SMS lists 50 features SqualoMail’s listing doesn’t mention, including A/B testing, AI generation, Back-in-stock emails.
Head to head
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Business 1
- · Up to 2000 contacts/send up to 12000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 2
- · Up to 10000 contacts/send up to 25000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 3
- · Up to 20000 contacts/send up to 50000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 4
- · Up to 30000 contacts/send up to 75000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
SqualoMail is an email marketing platform that allows users to promote their business's products or services with the use of newsletters, automated emails and SMS. It also has additional features like signup forms and pop-ups. With SqualoMail it's possible to create automated emails and Smses for abandoned carts, repurchases, cross-selling and up-selling.
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
- Email marketing automations made to leverage sales and awareness of the merchant
- Sms automation for faster and more effective communications to customers
- Drag & Drop editor to easily create awesome email templates
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SmartrMail Email & SMS |  SqualoMail |
|---|---|---|
| Detected stores | 142 | Not published |
| Net store change, 28 days | +4 | 0 |
| Stores added, 28 days | 8 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | SmartrMail Email & SMS | SqualoMail |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 305 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SmartrMail Email & SMS | SqualoMail |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $40/month |
| Longest free trial | 15 days | 15 days |
| Plans listed | 3 | 4 |
Listing
| Measure | SmartrMail Email & SMS | SqualoMail |
|---|---|---|
| Shopify category rank | #61(ahead) | #119 |
| Shopify App Charts | #23 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 26, 2013 | Sep 19, 2024 |
| Languages | 2 | 1 |
| Developer | SmartrMail | SqualoMail d.o.o. |
FAQ
SmartrMail Email & SMS and SqualoMail: common questions
- Is SmartrMail Email & SMS or SqualoMail cheaper?
- Paid plans start at $10/month for SmartrMail Email & SMS and $40/month for SqualoMail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SmartrMail Email & SMS lists 50 the others don’t mention, such as A/B testing, AI generation, Back-in-stock emails, Birthday messages. SqualoMail lists 1 the others don’t mention, such as Subscriptions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for SmartrMail Email & SMS, Oct 13, 2026 for SqualoMail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for SmartrMail Email & SMS, Oct 13, 2026 for SqualoMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.