SmartFAQ AI: Product FAQ Build vs What The FAQ
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for SmartFAQ AI, Oct 14, 2026 for What The FAQ.
The short answer
- Both list a free plan. Paid plans start at $5.99/month for SmartFAQ AI and $29/month for What The FAQ.
- What The FAQ lists 6 features SmartFAQ AI’s listing doesn’t mention, including Accordions, Drag-and-drop editor, Instant answers.
Head to head
Free
- · 3 FAQs per product
- · 5 free AI credits per month
- · Bulk up to 5 products per job
- · Product description AI (uses credits)
- · Professional tone only
- · Store language only
Starter
- · 3, 5 FAQs per product
- · 30 AI generations per month
- · Bulk up to 25 products per job
- · Product description AI (uses credits)
- · Professional tone only
- · Store language only
Growth
- · 150 AI generations per month
- · 3, 5, 8 FAQs per product
- · All tones (professional, casual, luxury)
- · Bulk up to 125 products per job
- · Multi-language (store + locales)
- · Product description AI (uses credits)
Free
- · 100 AI chat answers per month
- · FAQs for up to 5 products of your choice
- · Question inbox and click stats
- · SEO-ready FAQs with structured data
- · Store-wide shipping & returns FAQs
Pro
- · Auto-promotion of popular questions
- · Conversion analytics
- · Judge.me & Gorgias as knowledge
- · No "Powered by" branding
- · Product image & PDF manual analysis
- · Unlimited products & AI answers
Max
- · AI FAQs for up to 500 products
- · Everything in Pro
- · Gorgias tickets as knowledge
- · Judge.me reviews as knowledge
- · Priority support
- · Unlimited AI chat answers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAI-generated product FAQs for shipping, sizing, returns, and more — in seconds. SmartFAQ AI automatically creates high-converting product FAQs using your product details, variants, and store policies. Generate structured FAQs for product questions, shipping, sizing, and returns without writing anything manually. Boost customer trust, reduce repetitive support tickets, and improve SEO with built-in schema markup.
What The FAQ builds an editable knowledge base from your product descriptions, variants, images and store policies, then writes the FAQs shoppers actually ask for every product. An AI ask-box answers live questions using only your knowledge. When it doesn't know, it says so and points to your support. Every question lands in your inbox so you can fill gaps, and popular questions can auto-promote into FAQs.
- AI-generated FAQs for products, shipping, sizing, and returns in seconds.
- Bulk-generate FAQs for your entire catalog or collection automatically.
- Display FAQs instantly on product pages with a native no-code theme block.
- AI FAQs generated from your product data, variants, images and policies
- Grounded AI chat: answers only from your knowledge — never invents facts
- Store-wide shipping & returns FAQs imported from your policies and pages
- Question inbox + analytics: see what shoppers ask, auto-promote them to FAQs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SmartFAQ AI |  What The FAQ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | SmartFAQ AI | What The FAQ |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SmartFAQ AI | What The FAQ |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5.99/month(ahead) | $29/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | SmartFAQ AI | What The FAQ |
|---|---|---|
| Shopify category rank | #143 | #55(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Jul 27, 2026 |
| Languages | 1 | 1 |
| Developer | Scalefy | Rolling Square SA |
FAQ
SmartFAQ AI and What The FAQ: common questions
- Is SmartFAQ AI or What The FAQ cheaper?
- Both list a free plan. Paid plans start at $5.99/month for SmartFAQ AI and $29/month for What The FAQ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SmartFAQ AI lists 1 the others don’t mention, such as Sidebar. What The FAQ lists 6 the others don’t mention, such as Accordions, Drag-and-drop editor, Instant answers, Mobile responsive. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for SmartFAQ AI, Oct 14, 2026 for What The FAQ; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for SmartFAQ AI, Oct 14, 2026 for What The FAQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.