Smart Wishlist vs Wishlist : WOV
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Smart Wishlist, Feb 19, 2026 for Wishlist.
The short answer
- Smart Wishlist lists 14 features Wishlist’s listing doesn’t mention, including Custom branding, Custom icons, Custom layouts.
Head to head
The Fastest Wishlist App
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSmart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers.
Wishlist: WOV is a lightweight app that enables a wishlist feature without requiring customers to log in. It's easy to integrate and works seamlessly with any Shopify theme.
- Wishlist button on product, collection, search result and cart pages
- Both Guests & logged-in users can quickly create and share wishlists
- Unlimited wishlists across all stores. No strings attached
- Javascript and REST APIs to meet advanced requirements
- One-Click Wishlist – Customers can add products to their wishlist instantly.
- Dedicated Wishlist Page – Users can view and manage their saved products.
- Shareable Wishlists – Customers can share their wishlist via a link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smart Wishlist |  Wishlist |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Smart Wishlist | Wishlist |
|---|---|---|
| App Store rating | 4.2 ★ | Not published |
| App Store reviews | 80 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smart Wishlist | Wishlist |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month | No monthly plan listed |
| Longest free trial | 60 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Smart Wishlist | Wishlist |
|---|---|---|
| Shopify category rank | #76(ahead) | #174 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 4, 2016 | Apr 18, 2025 |
| Languages | 1 | 1 |
| Developer | Webmarked | Ascent24 Technologies LLP |
FAQ
Smart Wishlist and Wishlist: common questions
- What features does each app list that the other doesn’t?
- Smart Wishlist lists 14 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Custom registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Smart Wishlist, Feb 19, 2026 for Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Smart Wishlist, Feb 19, 2026 for Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.