Smart Wishlist vs +Wishfinity Social Wishlist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Smart Wishlist, Feb 19, 2026 for +Wishfinity Social Wishlist.

The short answer

  • On the Shopify App Store: Smart Wishlist 4.2 from 80 reviews and +Wishfinity Social Wishlist 3.0 from 1 reviews.
  • Smart Wishlist lists 2 features +Wishfinity Social Wishlist’s listing doesn’t mention, including Custom layouts, In-store registry.

Head to head

App Store reviews

Smart Wishlist: 80
+Wishfinity Social Wishlist: 1

New reviews, 28 days

Smart Wishlist: 1
+Wishfinity Social Wishlist: 0
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

The Fastest Wishlist App

Universal Wishlist with Social Gifting

Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • English
Launched
May 4, 2016
Mar 18, 2020
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011JulMarMarNovJanDecJulAugSmart Wishlist: 1 reviews in March 2022Smart Wishlist: 1 reviews in May 2022Smart Wishlist: 1 reviews in March 2023Smart Wishlist: 1 reviews in April 2023Smart Wishlist: 1 reviews in November 2023Smart Wishlist: 1 reviews in December 2023Smart Wishlist: 1 reviews in January 2024Smart Wishlist: 1 reviews in June 2024Smart Wishlist: 1 reviews in December 2024Smart Wishlist: 1 reviews in January 2025Smart Wishlist: 1 reviews in July 2025Smart Wishlist: 1 reviews in August 2025+Wishfinity Social Wishlist: 1 reviews in July 2020+Wishfinity Social Wishlist: 1 reviews in December 2020
Smart Wishlist+Wishfinity Social WishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$4.99/month
—
Plans
Standard$4.99/month
60-day free trial
Free
Coverage
16 of 17 features94%
15 of 17 features88%
Unique strengths
  • Custom layouts
  • In-store registry
  • Multiple lists
Wishlists
94%16/17
88%15/17
Customization
100%3/3
67%2/3
List management
83%5/6
100%6/6
List types
100%8/8
88%7/8
2141onlybothonly
Smart Wishlist+Wishfinity Social Wishlist17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Sendgrid
  • Sharethis
  • Wishfinity
  • Wishlist
  • Wish-list
  • Wish List
  • Gift
  • Registry
How it sells itself

Smart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers.

Convert more shoppers to paying customers. Most visitors don't buy immediately. Now give them an easy way to save your merchandise to their universal wishlist, then return later once they're ready to buy. Unlike other wish-list, once a shopper adds your products to their Wishfinity Universal Wishlist, your product is exposed to our community of endless buyers.

Key points
  • Wishlist button on product, collection, search result and cart pages
  • Both Guests & logged-in users can quickly create and share wishlists
  • Unlimited wishlists across all stores. No strings attached
  • Javascript and REST APIs to meet advanced requirements
  • Acquire more customers. Our shopping community buys billions in merchandise.
  • Take your merchandise viral. Our wishlists are seen by more and more shoppers.
  • Reengage shoppers. Our wishlist platform keeps buyers informed of your products.
  • Leverage the $Trillion gifting economy. Our wish-lists are shared and gift-able.
Screenshots
Smart Wishlist button on collection pages
Smart WishlistWishlist Usage Report generated by AppWishlist button on collection page on Mobile Devices
Wishfinity Setup is Quick and Easy - Get Started Today
Wishfinity Helps You Sell to Gift-Givers and More ConsumersAdd the +Wishfinity Button to Your StoreEasily Integrate with Wishfinity Universal Wishlist

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSmart Wishlist+Wishfinity Social Wishlist
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureSmart Wishlist+Wishfinity Social Wishlist
App Store rating4.2 ★(ahead)3.0 ★
App Store reviews80(ahead)1
New reviews, 28 days1(ahead)0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSmart Wishlist+Wishfinity Social Wishlist
Free planNot listedNot listed
Lowest paid monthly plan$4.99/monthNo monthly plan listed
Longest free trial60 daysNot listed
Plans listed1Not published

Listing

MeasureSmart Wishlist+Wishfinity Social Wishlist
Shopify category rank#76(ahead)in Wishlists#131in Wishlists
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 4, 2016Mar 18, 2020
Languages1English1English
DeveloperWebmarkedEGGTOOTH

FAQ

Smart Wishlist and +Wishfinity Social Wishlist: common questions

Which has better reviews, Smart Wishlist or +Wishfinity Social Wishlist?
On the Shopify App Store: Smart Wishlist 4.2 from 80 reviews and +Wishfinity Social Wishlist 3.0 from 1 reviews.
What features does each app list that the other doesn’t?
Smart Wishlist lists 2 the others don’t mention, such as Custom layouts, In-store registry. +Wishfinity Social Wishlist lists 1 the others don’t mention, such as Multiple lists. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Smart Wishlist, Feb 19, 2026 for +Wishfinity Social Wishlist; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Smart Wishlist, Feb 19, 2026 for +Wishfinity Social Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.