Smart Wishlist vs Tvora: Smart Wishlist Plus

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Smart Wishlist, Oct 13, 2026 for Tvora.

The short answer

  • Only Tvora lists a free plan. Paid plans start at $4.99/month for Smart Wishlist and $9.99/month for Tvora.
  • Tvora lists 6 features Smart Wishlist’s listing doesn’t mention, including Conversion analytics, Import and export, Multi-language.

Head to head

App Store reviews

Smart Wishlist: 80
Tvora: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

The Fastest Wishlist App

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Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • English
Launched
May 4, 2016
Jun 23, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011MarMarNovJanDecJulAugSmart Wishlist: 1 reviews in March 2022Smart Wishlist: 1 reviews in May 2022Smart Wishlist: 1 reviews in March 2023Smart Wishlist: 1 reviews in April 2023Smart Wishlist: 1 reviews in November 2023Smart Wishlist: 1 reviews in December 2023Smart Wishlist: 1 reviews in January 2024Smart Wishlist: 1 reviews in June 2024Smart Wishlist: 1 reviews in December 2024Smart Wishlist: 1 reviews in January 2025Smart Wishlist: 1 reviews in July 2025Smart Wishlist: 1 reviews in August 2025
Smart WishlistTvoraCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$4.99/month
From $0 to $9.99/month
Plans
Standard$4.99/month
60-day free trial
FreeFree
  • · Basic Analytics
  • · Default Heart Icon
  • · Standard Wishlist Page
  • · Up to 500 wishes/month
Premium$9.99/month
  • · Advanced Analytics
  • · Custom Colors & Styling
  • · Custom Icons (Heart, Star, Bookmark)
  • · Email & Automation
  • · Premium Support
  • · Unlimited wishes
Coverage
16 of 22 features73%
17 of 22 features77%
Unique strengths
  • Gift registry
  • In-store registry
  • Online registry
  • Save for later
  • +1 more
  • Conversion analytics
  • Import and export
  • Multi-language
  • Multiple lists
  • +2 more
Wishlists
73%16/22
77%17/22
Customization
50%3/6
100%6/6
List management
63%5/8
88%7/8
List types
100%8/8
50%4/8
5116onlybothonly
Smart WishlistTvora22 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Sendgrid
  • Sharethis
—
How it sells itself

Smart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers.

Wishly helps merchants create a smooth and engaging wishlist experience on Shopify stores. Customers can save favorite products, access wishlists across devices, and return to purchase later. The app includes customizable wishlist buttons, collection page icons, shareable wishlists, analytics, and automated alerts like back-in-stock and price-drop notifications.

Key points
  • Wishlist button on product, collection, search result and cart pages
  • Both Guests & logged-in users can quickly create and share wishlists
  • Unlimited wishlists across all stores. No strings attached
  • Javascript and REST APIs to meet advanced requirements
  • Customizable wishlist buttons, icons, animations, and placements
  • Advanced wishlist analytics with customer insights and product tracking
  • Back-in-stock alerts, price-drop emails, and wishlist automations
  • Guest wishlists with cross-device syncing and shareable wishlist links
Screenshots
Smart Wishlist button on collection pages
Smart WishlistWishlist Usage Report generated by AppWishlist button on collection page on Mobile Devices
Wishlist analytics dashboard for Shopify stores
Automated wishlist email reminders and price alertsGuest wishlist and cross-device wishlist experienceCustom Shopify wishlist app with live design controls

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSmart WishlistTvora
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureSmart WishlistTvora
App Store rating4.3 ★Not published
App Store reviews80Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSmart WishlistTvora
Free planNot listedYes
Lowest paid monthly plan$4.99/month(ahead)$9.99/month
Longest free trial60 daysNot listed
Plans listed12

Listing

MeasureSmart WishlistTvora
Shopify category rank#78(ahead)in Wishlists#177in Wishlists
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 4, 2016Jun 23, 2026
Languages1English1English
DeveloperWebmarkedHikedeal Digital Media Private Limited

FAQ

Smart Wishlist and Tvora: common questions

Is Smart Wishlist or Tvora cheaper?
Only Tvora lists a free plan. Paid plans start at $4.99/month for Smart Wishlist and $9.99/month for Tvora. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Smart Wishlist lists 5 the others don’t mention, such as Gift registry, In-store registry, Online registry, Save for later. Tvora lists 6 the others don’t mention, such as Conversion analytics, Import and export, Multi-language, Multiple lists. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Smart Wishlist, Oct 13, 2026 for Tvora; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Smart Wishlist, Oct 13, 2026 for Tvora. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.