Smart Variants Pro vs Swatches Dotify

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 20, 2026 for Smart Variants Pro, Nov 9, 2026 for Swatches Dotify.

The short answer

  • Only Smart Variants Pro lists a free plan. Paid plans start at $9.99/month for Smart Variants Pro and $7.99/month for Swatches Dotify.
  • Swatches Dotify lists 18 features Smart Variants Pro’s listing doesn’t mention, including Auto-updates, Conditional pricing, Custom CSS.

Head to head

Detected stores

Smart Variants Pro: —
Swatches Dotify: 146

App Store reviews

Smart Variants Pro: —
Swatches Dotify: 79

Stores added, 28 days

Smart Variants Pro: —
Swatches Dotify: 3
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Add stylish color/image Swatches to your product options.

Categories
  • Page builder
  • Product variants
  • Design elements - Other
Languages
  • English
  • English
Launched
Jul 31, 2026
Aug 10, 2015
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
1 last full month
Detected stores
0active installs
146active installs
  • Coco & Lola
  • MONC XIII
  • Grand Fleurs
  • Baby Beau and Belle
  • The Hat Girls
+141 more
Most common store size
—
51-100 products19%
Top countries
—
  • United States51%
  • Australia8%
  • United Kingdom7%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011NovJanJanJulJanJulSepSwatches Dotify: 1 reviews in November 2021Swatches Dotify: 1 reviews in December 2021Swatches Dotify: 1 reviews in January 2022Swatches Dotify: 1 reviews in July 2022Swatches Dotify: 1 reviews in January 2023Swatches Dotify: 1 reviews in April 2023Swatches Dotify: 1 reviews in July 2023Swatches Dotify: 1 reviews in October 2023Swatches Dotify: 1 reviews in January 2024Swatches Dotify: 1 reviews in March 2024Swatches Dotify: 1 reviews in July 2024Swatches Dotify: 1 reviews in September 2024
Smart Variants ProSwatches DotifyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $24.99/month
From $7.99 to $10.99/month
Plans
FreeFree
  • · 100 product
  • · Buttons, dropdown & swatches layouts
  • · Community support
  • · Up to 2,048 variants per product
Pro$9.99/month
7-day free trial
  • · Buttons, dropdown & swatches layouts
  • · Priority email support
  • · Unlimited products
  • · Up to 2,048 variants per product
Advanced$24.99/month
7-day free trial
  • · 1-hour support response
  • · Bulk variant editing
  • · Custom widget styling
  • · Everything in Pro
Standard Plan$7.99/month
7-day free trial
  • · Auto-detection of color variants
  • · Highly customizable Swatches
  • · Swatch Colors & Swatch Images
  • · Swatches on Product Pages
  • · Unlimited Swatches
Pro Plan$10.99/month
7-day free trial
  • · Every thing in the Standard Plan
  • · Swatches on Collection Pages
Coverage
2 of 20 features10%
18 of 20 features90%
Unique strengths
  • Product pages
  • Theme sections
  • Auto-updates
  • Conditional pricing
  • Custom CSS
  • Custom HTML
  • +14 more
Page builder
100%2/2
0%0/2
Page types
100%2/2
0%0/2
Product variants
0%0/18
100%18/18
Customization
0%0/8
100%8/8
Inventory
0%0/6
100%6/6
Pricing
0%0/4
100%4/4
2018onlybothonly
Smart Variants ProSwatches Dotify20 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Smart Variant Pro — Most variant apps stop at color swatches; we add image previews and size grids too, with live price and stock updates, installed in minutes on any theme with no code. Dropdowns hide your range: shoppers can't see colors or spot sold-out options, so they abandon — worst on mobile. Making every variant visible means fewer lost carts, fewer stock questions, and faster checkout.

Swatches Dotify replaces variant dropdowns with visual swatches to help customers select product options more easily. It works on product and collection pages and adapts to different themes and layouts. You can customize the appearance of swatches to match their store design and clearly indicate unavailable variants, improving clarity when browsing products and reducing confusion when choosing options.

Key points
  • App lets merchants add custom Swatches, Dropdown or Radio buttons to variants.
  • Add variants and customize variants option's colors to match theme
  • Customize the Variant selector in app or in theme editor to your needs.
  • Use Color & Image Swatches with your Shopify product options.
  • Choose between a variety of swatch themes.
  • No programming/coding skills are required. (Auto-Install)
Screenshots
Product Page to view all products and edit variants
Smart Variants Pro Home PageSmart Variant Pro widget with options to edit as per requirementCustomization page to edit variants appearance
Swatches app admin
Product color variantsSwatches on an online storeSwatch themes

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSmart Variants ProSwatches Dotify
Detected storesNot published146as of Nov 9, 2026
Net store change, 28 days0estimated−3estimated
Stores added, 28 daysNot enough data3new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesNot publishedUnited States, Australia, United Kingdom

Reviews

MeasureSmart Variants ProSwatches Dotify
App Store ratingNot published4.5 ★
App Store reviewsNot published79
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSmart Variants ProSwatches Dotify
Free planYesNot listed
Lowest paid monthly plan$9.99/month$7.99/month(ahead)
Longest free trial7 days7 days
Plans listed32

Listing

MeasureSmart Variants ProSwatches Dotify
Shopify category rank#368in Page builder#199in Product variants
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedJul 31, 2026Aug 10, 2015
Languages1English1English
DeveloperKASWEBTECH SOLUTIONS PRIVATE LIMITEDWebyze

FAQ

Smart Variants Pro and Swatches Dotify: common questions

Is Smart Variants Pro or Swatches Dotify cheaper?
Only Smart Variants Pro lists a free plan. Paid plans start at $9.99/month for Smart Variants Pro and $7.99/month for Swatches Dotify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Smart Variants Pro lists 2 the others don’t mention, such as Product pages, Theme sections. Swatches Dotify lists 18 the others don’t mention, such as Auto-updates, Conditional pricing, Custom CSS, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 20, 2026 for Smart Variants Pro, Nov 9, 2026 for Swatches Dotify; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 20, 2026 for Smart Variants Pro, Nov 9, 2026 for Swatches Dotify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.