Smart Variant Kit vs SmartOptions Custom Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Smart Variant Kit, Oct 28, 2026 for SmartOptions Custom Options.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Smart Variant Kit and $3.99/month for SmartOptions Custom Options.
- SmartOptions Custom Options lists 10 features Smart Variant Kit’s listing doesn’t mention, including Add-ons, Checkboxes, Conditional pricing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Custom table title
- · Customize add-to-cart button text
- · Enable variant table
- · Hide native add-to-cart button
- · Hide native quantity selector
- · Hide native variant picker
Standard
- · Button size and Custom colors
- · Everything in Free
- · Quantity input style
- · Show stock and Show prices
- · Show variant images
- · Stock badge/text style
Pro
- · Collection Presets
- · Free Feature Update
- · Hide Sold-out Variants
- · Product Specific Table Rules
- · Quantity Min, Max & Step Rules
- · Search, Filters & Custom Columns
Free
- · 1 live option set
- · All option types included
- · Conditional show/hide logic
- · Email support
- · Smart product targeting
- · Text, dropdowns & color swatches
Micro
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Smart Options
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSmart Variant Kit replaces Shopify's default variant picker with powerful variant tables, matrix, compact, and card layouts. Create reusable presets, apply product or collection rules, and let customers compare prices, stock, images, and select multiple variants in one click.
SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products.
- Bulk variant ordering
- Variant table on product pages
- Stock and amount display
- One-click multi-variant add to cart
- 10 option types: text, dropdowns, color swatches, date pickers, and more
- Built-in surcharges for premium options on every store and inventory tracking
- One-click theme installation for all Online Store 2.0 themes
- Analytics dashboard to track option views, selections, and conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smart Variant Kit |  SmartOptions Custom Options |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Smart Variant Kit | SmartOptions Custom Options |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 22 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Smart Variant Kit | SmartOptions Custom Options |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $3.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Smart Variant Kit | SmartOptions Custom Options |
|---|---|---|
| Shopify category rank | #413 | #38(ahead) |
| Shopify App Charts | Not on this week’s charts | #18 on Rookies in Product variants |
| Built for Shopify | No | Yes |
| Launched | May 21, 2026 | Apr 1, 2026 |
| Languages | 1 | 1 |
| Developer | ImpactAddons | Nerd Labs |
FAQ
Smart Variant Kit and SmartOptions Custom Options: common questions
- Is Smart Variant Kit or SmartOptions Custom Options cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Smart Variant Kit and $3.99/month for SmartOptions Custom Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Smart Variant Kit lists 4 the others don’t mention, such as Bulk pricing, In-stock display, Numbers, Preview. SmartOptions Custom Options lists 10 the others don’t mention, such as Add-ons, Checkboxes, Conditional pricing, Dropdowns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Smart Variant Kit, Oct 28, 2026 for SmartOptions Custom Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Smart Variant Kit, Oct 28, 2026 for SmartOptions Custom Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.