Smart Variant Table: B2B Order vs Zestard Product Matrix

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Smart Variant Table, Oct 14, 2026 for Zestard Product Matrix.

The short answer

  • On the Shopify App Store: Smart Variant Table 4.8 from 9 reviews and Zestard Product Matrix 5.0 from 10 reviews.
  • Only Smart Variant Table lists a free plan. Paid plans start at $19/month for Smart Variant Table and $5.99/month for Zestard Product Matrix.
  • Zestard Product Matrix lists 24 features Smart Variant Table’s listing doesn’t mention, including Add-ons, Bulk pricing, Bulk processing.

Head to head

App Store reviews

Smart Variant Table: 9
Zestard Product Matrix: 10
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Show product variants in attractive tabular structure

Categories
  • Product variants
  • Product variants
  • Wholesale
Languages
  • English
  • English
Launched
Oct 20, 2022
Oct 10, 2018
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035OctOctMayDecMarSepAprOctDecMaySmart Variant Table: B2B Order: 1 reviews in December 2022Smart Variant Table: B2B Order: 2 reviews in February 2023Smart Variant Table: B2B Order: 2 reviews in March 2023Smart Variant Table: B2B Order: 1 reviews in April 2023Smart Variant Table: B2B Order: 1 reviews in January 2025Smart Variant Table: B2B Order: 1 reviews in October 2025Smart Variant Table: B2B Order: 1 reviews in November 2025Smart Variant Table: B2B Order: 1 reviews in December 2025Smart Variant Table: B2B Order: 1 reviews in January 2026Smart Variant Table: B2B Order: 1 reviews in May 2026Zestard Product Matrix: 1 reviews in October 2018Zestard Product Matrix: 1 reviews in June 2019Zestard Product Matrix: 3 reviews in October 2019Zestard Product Matrix: 2 reviews in February 2020Zestard Product Matrix: 1 reviews in May 2020Zestard Product Matrix: 1 reviews in June 2021Zestard Product Matrix: 1 reviews in April 2023Zestard Product Matrix: 1 reviews in September 2024Zestard Product Matrix: 1 reviews in April 2025Zestard Product Matrix: 1 reviews in June 2025
Smart Variant TableZestard Product MatrixCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $36.99/month
$5.99/month
Plans
FreeFree
  • · 1 Active MultiVariant Display Rule
  • · Classic Black Appearance Preset
  • · Product Variant Table Layout
  • · Show Total Units Per Variant
  • · Smart Variant Table Settings
Standard$19/month
3-day free trial
  • · 2 Product Bundle Options—up to 10 items
  • · 5 Active Product Variant Display Rules
  • · Direct Checkout & Sticky Add to Cart
  • · Filters, Swatches & Sort Control
  • · Min/Max Quantity & Smart Variant Limits
  • · Out-of-stock Disable & Hide Control
Pro$36.99/month
3-day free trial
  • · Analytics—Revenue, Top Sellers, Trends
  • · Custom Colors, Shapes & Per-Embed Scope
  • · Smart Volume Discounts by Customer Tag
  • · Tiered Bundle Discounts by Customer Tag
  • · Unlimited Active Variant Display Rules
  • · Unlimited Product Bundle Lists & Items
All-In-One$5.99/month
7-day free trial
  • · Custom Design
  • · Minimum Qty Purchase Condition
  • · Save Time for Wholesale Purchase
  • · Show Price & Qty for all Variants
  • · Tabular View Presentation
Coverage
0 of 25 features0%
25 of 25 features100%
Unique strengths
—
  • Add-ons
  • Bulk pricing
  • Bulk processing
  • Custom CSS
  • +20 more
Product variants
0%0/15
100%15/15
Customization
0%0/8
100%8/8
Inventory
0%0/3
100%3/3
Pricing
0%0/4
100%4/4
Wholesale
0%0/10
100%10/10
Order management
0%0/6
100%6/6
Pricing options
0%0/4
100%4/4
0025onlybothonly
Smart Variant TableZestard Product Matrix25 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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—
How it sells itself

Smart Variant Table is the #1 Shopify variant table app for B2B and wholesale stores. Let customers select multiple variants in a clean table, grid, list, or selector. Create product catalogs (bulk order table) on every product page. Create bundles with fixed or percentage pricing, add a variant finder with smart filters & swatches, and set volume discounts for multivariants bulk ordering.

Zestard Product Matrix is especially useful for wholesalers and B2B (Business To Business). It allows ordering multiple quantities of products at once, even when there are multiple product variants, it displays product table (matrix) on the page in such a way that it becomes very easy to order multiple quantities of a product with different variants.

Key points
  • Experience flexibility with both unit and total prices for each variant.
  • Define tags for Price, Quantity, and Add to Cart Buttons as your preferences.
  • Instantly view the available stock and make decisions with confidence.
  • Display Icons and titles to ensure quick identification of product variants.
  • Buyers can compare various product variants side-by-side on the product page.
  • Customers can order multiple quantities at once / bulk order.
  • Manage quantity & choose whether to allow out of stock products to order or not.
  • Manage minimum quantity validation on the Product & Cart Page per product.
Screenshots
Display Variant Table Title and Sub Title
Set up custom rules for product variantsSell more by offering discounts on bulk ordersSmart Variant Table - Bulk Variant Order Table
Additional features of the app
Wholesale, Bulk OrderKey features of the appProduct detail configuration settings

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSmart Variant TableZestard Product Matrix
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureSmart Variant TableZestard Product Matrix
App Store rating4.8 ★5.0 ★(ahead)
App Store reviews910(ahead)
New reviews, 28 days00
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSmart Variant TableZestard Product Matrix
Free planYesNot listed
Lowest paid monthly plan$19/month$5.99/month(ahead)
Longest free trial3 days7 days
Plans listed31

Listing

MeasureSmart Variant TableZestard Product Matrix
Shopify category rank#184(ahead)in Product variants#486in Product variants
Shopify App Charts#10 on Pricing moves in Product variantsNot on this week’s charts
Built for ShopifyNoNo
LaunchedOct 20, 2022Oct 10, 2018
Languages1English1English
DeveloperObjectsZestard Technologies

FAQ

Smart Variant Table and Zestard Product Matrix: common questions

Is Smart Variant Table or Zestard Product Matrix cheaper?
Only Smart Variant Table lists a free plan. Paid plans start at $19/month for Smart Variant Table and $5.99/month for Zestard Product Matrix. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Smart Variant Table or Zestard Product Matrix?
On the Shopify App Store: Smart Variant Table 4.8 from 9 reviews and Zestard Product Matrix 5.0 from 10 reviews.
What features does each app list that the other doesn’t?
Zestard Product Matrix lists 24 the others don’t mention, such as Add-ons, Bulk pricing, Bulk processing, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Smart Variant Table, Oct 14, 2026 for Zestard Product Matrix; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Smart Variant Table, Oct 14, 2026 for Zestard Product Matrix. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.