Smart Variant Display vs Veil ‑ Hide Sold Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Smart Variant Display, Nov 3, 2026 for Veil.
The short answer
- Only Smart Variant Display lists a free plan. Paid plans start at $9.99/month for Smart Variant Display and $4.99/month for Veil.
- Veil lists 3 features Smart Variant Display’s listing doesn’t mention, including Custom CSS, Translation, Variants display.
Head to head
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Out-of-stock display settings
- · Up to 100 active display controls
- · Up to 20 configured products
- · Variant visibility rules
Growth
- · Out-of-stock display settings
- · Up to 2,000 active display controls
- · Up to 300 configured products
- · Variant visibility rules
Pro
- · Out-of-stock display settings
- · Unlimited active display controls
- · Unlimited configured products
- · Variant visibility rules
Basic
- · Free customization in case it doesn't work with your theme
- · No hidden fees
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSmart Variant Display helps merchants manage how product variant options appear on product pages. Use it to hide sold-out or selected variants, disable options that should remain visible, and apply option styles such as swatches, pills, and image choices. The app is designed for stores that need clearer variant presentation without editing theme code.
Say goodbye to confusing customers with sold-out products! ✨ Unveiling only available options, Veil keeps your store looking sleek & tempting. Hide sold-out variants in a click, boosting sales & customer satisfaction. Easy to use, it lets you focus on what you love – running your business! Ready to unveil a better shopping experience? Get Veil today!
- Hide sold-out variants from product option selectors.
- Style options as swatches, pills, or image choices.
- Apply display rules to specific product variants.
- Hide sold-out, unavailable or any custom variant
- Hide any specific variants regardless of inventory level. No need to delete it.
- Hide variants based on custom rules such as inventory or tags
- Hide variants when inventory qty is less than x or any condition you like
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smart Variant Display |  Veil |
|---|---|---|
| Detected stores | Not published | 44 |
| Net store change, 28 days | 0 | −2 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Canada, Australia |
Reviews
| Measure | Smart Variant Display | Veil |
|---|---|---|
| App Store rating | Not published | 4.5 ★ |
| App Store reviews | Not published | 29 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smart Variant Display | Veil |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | $4.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Smart Variant Display | Veil |
|---|---|---|
| Shopify category rank | #445 | #159(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Feb 21, 2024 |
| Languages | 1 | 1 |
| Developer | ixlu | Huskiapps |
FAQ
Smart Variant Display and Veil: common questions
- Is Smart Variant Display or Veil cheaper?
- Only Smart Variant Display lists a free plan. Paid plans start at $9.99/month for Smart Variant Display and $4.99/month for Veil. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Smart Variant Display lists 1 the others don’t mention, such as Swatches. Veil lists 3 the others don’t mention, such as Custom CSS, Translation, Variants display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Smart Variant Display, Nov 3, 2026 for Veil; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Smart Variant Display, Nov 3, 2026 for Veil. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.