Smart Gift Options: Valentines vs Wrapped: Gift Wrap & Messages

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Smart Gift Options, Nov 6, 2026 for Wrapped.

The short answer

  • Only Wrapped lists a free plan. Paid plans start at $0.95/month for Smart Gift Options and $19/month for Wrapped.
  • Wrapped lists 27 features Smart Gift Options’s listing doesn’t mention, including Auto-tagging, Bundles, Cart drawer.

Head to head

Detected stores

Smart Gift Options: —
Wrapped: 1,770

App Store reviews

Smart Gift Options: —
Wrapped: 135

New reviews, 28 days

Smart Gift Options: —
Wrapped: 4

Stores added, 28 days

Smart Gift Options: —
Wrapped: 61
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Add paid/free gift wrap, receipt & message for Valentine's Day

The simplest way to offer gift wrap options to your customers.

Categories
  • Gift wrap and messages
  • Upsell and cross-sell
  • Gift wrap and messages
Languages
—
  • English
  • French
  • Spanish
  • Portuguese (Brazil)
  • +5 more
Launched
Jan 29, 2021
Aug 31, 2021
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
4 last full month
Detected stores
0active installs
1,770active installs
  • 4ocean
  • SistersandSeekers
  • House of Chikankari
  • Abigail Ahern
  • Lack of Color US
+1,765 more
Most common store size
—
1,001-5,000 products18%
Top countries
—
  • United States29%
  • United Kingdom12%
  • Australia8%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JunNovJanMarJunAugOctWrapped: Gift Wrap & Messages: 1 reviews in June 2025Wrapped: Gift Wrap & Messages: 5 reviews in October 2025Wrapped: Gift Wrap & Messages: 2 reviews in November 2025Wrapped: Gift Wrap & Messages: 5 reviews in December 2025Wrapped: Gift Wrap & Messages: 1 reviews in January 2026Wrapped: Gift Wrap & Messages: 2 reviews in February 2026Wrapped: Gift Wrap & Messages: 2 reviews in March 2026Wrapped: Gift Wrap & Messages: 1 reviews in April 2026Wrapped: Gift Wrap & Messages: 1 reviews in June 2026Wrapped: Gift Wrap & Messages: 1 reviews in July 2026Wrapped: Gift Wrap & Messages: 1 reviews in August 2026Wrapped: Gift Wrap & Messages: 4 reviews in October 2026
Smart Gift OptionsWrappedCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$0.95/month
From $0 to $99/month
Plans
FULL PACKAGE$0.95/month
7-day free trial
  • · Add gift options: gift message (paid or free), gift wrap (paid or free) and gift receipt
  • · Design the gift options as you like
  • · Online support
FreeFree
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · For Shopify Partner development stores
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
  • · Only for Shopify Basic stores
Access 1x$19/month
7-day free trial
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · Discounts and Pricing Modes
  • · For stores up to $10k/mo in gift sales
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
Access 5x$49/month
7-day free trial
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · Discounts and Pricing Modes
  • · For brands up to $50k/mo in gift sales
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
Access 10x$99/month
7-day free trial
  • · All features included
  • · Cart page and cart drawer gift blocks
  • · Discounts and Pricing Modes
  • · For brands up to $100k/mo in gift sales
  • · Offer free or paid gift option upsells
  • · Offer gift messages and gift notes
Coverage
0 of 28 features0%
28 of 28 features100%
Unique strengths
—
  • Auto-tagging
  • Bundles
  • Cart drawer
  • Cart upsell
  • +23 more
Gift wrap and messages
0%0/9
100%9/9
Customization
0%0/4
100%4/4
Gift options
0%0/5
100%5/5
Upsell and cross-sell
0%0/19
100%19/19
Analytics
0%0/2
100%2/2
Customization
0%0/10
100%10/10
Offers and recommendations
0%0/7
100%7/7
0028onlybothonly
Smart Gift OptionsWrapped28 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
  • Theme Editor
  • Checkout Extensions
  • Shiphero/Shipstation/3PL/ERP
  • Order Printer Pro
  • Rebuy/Slidecart/AfterSell
  • Storefront pages
How it sells itself

NEW - Paid gift messages! Allow customers to add and pay for a gift message with their order! Add unique gift options to your store in a click and enrich your customers' shopping experience! Allow customers to add a personal gift message to their order, a gift wrap and to ask you to hide the order's price from the receipt!

Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday.

Key points
—
  • Checkout Extensions (PLUS) - offer gift options in Checkout
  • Cart line widget - offer gift wrapping to each item in the cart
  • Product page widget (PDP) - offer gift wrap & gift message before adding to cart
  • Cart page widget - offer gift options and gift message on the entire order
Screenshots
—
Multiple gift options. Add and customize multiple gift options.
Wrapped is a simple, reliable, and flexible gift options add-on.Cart line. Add bundled gift options to individual items.Cart list widget. Add gift options to the entire order.

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSmart Gift OptionsWrapped
Detected storesNot published1,770as of Nov 6, 2026
Net store change, 28 days0estimated+21estimated
Stores added, 28 daysNot enough data61new and returning
Big-brand shareNot enough data19%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Home & Garden, Food, Beverages & Tobacco
Top store countriesNot publishedUnited States, United Kingdom, Australia

Reviews

MeasureSmart Gift OptionsWrapped
App Store ratingNot published4.7 ★
App Store reviewsNot published135
New reviews, 28 daysNot enough data4
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSmart Gift OptionsWrapped
Free planNot listedYes
Lowest paid monthly plan$0.95/month(ahead)$19/month
Longest free trial7 days7 days
Plans listed14

Listing

MeasureSmart Gift OptionsWrapped
Shopify category rankNot enough data#2in Gift wrap and messages
Shopify App ChartsNot on this week’s charts#1 in Gift wrap and messages
Built for ShopifyNoYes
LaunchedJan 29, 2021Aug 31, 2021
LanguagesNot published9English, French, Spanish
DeveloperNextOsAlacart Apps

FAQ

Smart Gift Options and Wrapped: common questions

Is Smart Gift Options or Wrapped cheaper?
Only Wrapped lists a free plan. Paid plans start at $0.95/month for Smart Gift Options and $19/month for Wrapped. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Wrapped lists 27 the others don’t mention, such as Auto-tagging, Bundles, Cart drawer, Cart upsell. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Smart Gift Options, Nov 6, 2026 for Wrapped; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Smart Gift Options, Nov 6, 2026 for Wrapped. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.