Smart Faqs Builder vs What The FAQ

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.

The short answer

  • Only What The FAQ lists a free plan. Paid plans start at $9/month for Smart Faqs Builder and $29/month for What The FAQ.
  • What The FAQ lists 7 features Smart Faqs Builder’s listing doesn’t mention, including Accordions, Drag-and-drop editor, Instant answers.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • FAQ
  • FAQ
Languages
  • English
  • English
Launched
Aug 21, 2025
Jul 27, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
$9/month
From $0 to $99/month
Plans
Starter Plan$9/month
7-day free trial
FreeFree
  • · 100 AI chat answers per month
  • · FAQs for up to 5 products of your choice
  • · Question inbox and click stats
  • · SEO-ready FAQs with structured data
  • · Store-wide shipping & returns FAQs
Pro$29/month
7-day free trial
  • · Auto-promotion of popular questions
  • · Conversion analytics
  • · Judge.me & Gorgias as knowledge
  • · No "Powered by" branding
  • · Product image & PDF manual analysis
  • · Unlimited products & AI answers
Max$99/month
7-day free trial
  • · AI FAQs for up to 500 products
  • · Everything in Pro
  • · Gorgias tickets as knowledge
  • · Judge.me reviews as knowledge
  • · Priority support
  • · Unlimited AI chat answers
Coverage
2 of 9 features22%
9 of 9 features100%
Unique strengths
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  • Accordions
  • Drag-and-drop editor
  • Instant answers
  • Mobile responsive
  • +3 more
FAQ
22%2/9
100%9/9
Display options
17%1/6
100%6/6
Editing tools
33%1/3
100%3/3
027onlybothonly
Smart Faqs BuilderWhat The FAQ9 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Smart FAQ Builder automatically creates intelligent FAQs for your products using advanced AI. Simply connect your store and watch as relevant questions and answers appear on your product pages within minutes. Our AI analyzes your product descriptions to generate FAQs that actually matter to customers - covering sizing, materials, shipping, and care instructions. No coding required, works with any theme.

What The FAQ builds an editable knowledge base from your product descriptions, variants, images and store policies, then writes the FAQs shoppers actually ask for every product. An AI ask-box answers live questions using only your knowledge. When it doesn't know, it says so and points to your support. Every question lands in your inbox so you can fill gaps, and popular questions can auto-promote into FAQs.

Key points
  • AI-powered FAQ generation
  • Automatic FAQ updates when products change or new questions emerge
  • Theme-compatible widgets that work on any Shopify store design
  • AI FAQs generated from your product data, variants, images and policies
  • Grounded AI chat: answers only from your knowledge — never invents facts
  • Store-wide shipping & returns FAQs imported from your policies and pages
  • Question inbox + analytics: see what shoppers ask, auto-promote them to FAQs
Screenshots
FAQ generation interface displaying product analysis, question c
Generated FAQs displayed on Shopify product page with expandableSmart FAQ Builder dashboard showing main interface with product
Storefront FAQ widget with AI chat answering a shopper question
AI FAQ widget answering shopper questions on a product pageWhat The FAQ admin dashboard with FAQ and question analyticsQuestions inbox showing shopper questions and AI answers

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSmart Faqs BuilderWhat The FAQ
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureSmart Faqs BuilderWhat The FAQ
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSmart Faqs BuilderWhat The FAQ
Free planNot listedYes
Lowest paid monthly plan$9/month(ahead)$29/month
Longest free trial7 days7 days
Plans listed13

Listing

MeasureSmart Faqs BuilderWhat The FAQ
Shopify category rank#81in FAQ#55(ahead)in FAQ
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedAug 21, 2025Jul 27, 2026
Languages1English1English
DeveloperCross Regions TechnologyRolling Square SA

FAQ

Smart Faqs Builder and What The FAQ: common questions

Is Smart Faqs Builder or What The FAQ cheaper?
Only What The FAQ lists a free plan. Paid plans start at $9/month for Smart Faqs Builder and $29/month for What The FAQ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
What The FAQ lists 7 the others don’t mention, such as Accordions, Drag-and-drop editor, Instant answers, Mobile responsive. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.