Smarketer TrackWave vs Trackify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Smarketer TrackWave, Oct 14, 2026 for Trackify.
The short answer
- Paid plans start at $30/month for Smarketer TrackWave and $8.99/month for Trackify.
- Smarketer TrackWave lists 3 features Trackify’s listing doesn’t mention, including GDPR compliance, Marketing attribution, Purchase tracking.
Head to head
- Germany
- Switzerland
- Austria
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Full consent mode support
- · Tracking for Google, Microsoft + more
- · Unlimited Events and Connections
Unlimited
- · Full platform access
- · More platforms support incoming
- · Send unlimited events to Mix Panel
- · Send unlimited events to PostHog
- · Send unlimited events to Segment
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.
This app helps merchants centralize their analytics by automatically sending store events to Mixpanel, PostHog, and Segment. It removes the need for custom code, making it easy to track customer behavior, improve marketing efforts, and optimize the shopping experience. Create funnels on platform like mixpanel etc
- Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
- GDPR-compliant consent management
- Checkout tracking support
- Send customer events to Mixpanel, PostHog, and Segment from a single platform.
- Select which event types to track, so you only send the data that matters most.
- No bloat, just essential features.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smarketer TrackWave |  Trackify |
|---|---|---|
| Detected stores | 239 | Not published |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Not published |
| Top store countries | Germany, Switzerland, Austria | Not published |
Reviews
| Measure | Smarketer TrackWave | Trackify |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 21 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smarketer TrackWave | Trackify |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $30/month | $8.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Smarketer TrackWave | Trackify |
|---|---|---|
| Shopify category rank | #229 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 26, 2024 | May 28, 2025 |
| Languages | 1 | 1 |
| Developer | Smarketer GmbH - TrackWave | Elevate Tech |
FAQ
Smarketer TrackWave and Trackify: common questions
- Is Smarketer TrackWave or Trackify cheaper?
- Paid plans start at $30/month for Smarketer TrackWave and $8.99/month for Trackify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Smarketer TrackWave lists 3 the others don’t mention, such as GDPR compliance, Marketing attribution, Purchase tracking. Trackify lists 1 the others don’t mention, such as Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Smarketer TrackWave, Oct 14, 2026 for Trackify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Smarketer TrackWave, Oct 14, 2026 for Trackify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.