Smarketer TrackWave vs Subscriber Reports
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Smarketer TrackWave, Oct 19, 2026 for Subscriber Reports.
The short answer
- Paid plans start at $30/month for Smarketer TrackWave and $39/month for Subscriber Reports.
- Smarketer TrackWave lists 6 features Subscriber Reports’s listing doesn’t mention, including Checkout analytics, Event tracking, GDPR compliance.
Head to head
- Germany
- Switzerland
- Austria
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Full consent mode support
- · Tracking for Google, Microsoft + more
- · Unlimited Events and Connections
Starter
- · CSV export of subscribers and logs
- · Consent history with source and date
- · Email and SMS consent reporting
- · Up to 5,000 customer records
Growth
- · 5,000 to 50,000 customer records
- · CSV export of subscribers and logs
- · Consent history with source and date
- · Email and SMS consent reporting
Professional
- · 50,000 to 200,000 customer records
- · CSV export of subscribers and logs
- · Consent history with source and date
- · Email and SMS consent reporting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.
Subscriber Reports gives you one dashboard for your customers' email and SMS marketing consent. Subscribers sync from Shopify automatically as customers are created, updated, or deleted. See opt-in and opt-out rates, 90-day approval-vs-rejection trends, and a full audit log of every consent change.
- Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
- GDPR-compliant consent management
- Checkout tracking support
- Dashboard of email and SMS marketing opt-in rates and consent trends
- Search subscribers and view each customer's full consent history
- Audit log of every consent change by channel, source, and direction
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smarketer TrackWave |  Subscriber Reports |
|---|---|---|
| Detected stores | 240 | Not published |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | Germany, Switzerland, Austria | Not published |
Reviews
| Measure | Smarketer TrackWave | Subscriber Reports |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 21 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smarketer TrackWave | Subscriber Reports |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $30/month(ahead) | $39/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | Smarketer TrackWave | Subscriber Reports |
|---|---|---|
| Shopify category rank | #231(ahead) | #999 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 26, 2024 | Jul 29, 2026 |
| Languages | 1 | 1 |
| Developer | Smarketer GmbH - TrackWave | matevise |
FAQ
Smarketer TrackWave and Subscriber Reports: common questions
- Is Smarketer TrackWave or Subscriber Reports cheaper?
- Paid plans start at $30/month for Smarketer TrackWave and $39/month for Subscriber Reports. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Smarketer TrackWave lists 6 the others don’t mention, such as Checkout analytics, Event tracking, GDPR compliance, Marketing attribution. Subscriber Reports lists 1 the others don’t mention, such as Activity tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Smarketer TrackWave, Oct 19, 2026 for Subscriber Reports; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Smarketer TrackWave, Oct 19, 2026 for Subscriber Reports. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.