Smarketer TrackWave vs Wascer Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- Smarketer TrackWave is detected on 9.8× as many Shopify stores as Wascer Tracking: 236 vs 24 as of Nov 3, 2026.
- On the Shopify App Store: Smarketer TrackWave 5.0 from 23 reviews and Wascer Tracking 5.0 from 1 reviews.
- Smarketer TrackWave lists 3 features Wascer Tracking’s listing doesn’t mention, including Analytics dashboard, GDPR compliance, Marketing attribution.
Head to head
- Germany
- Switzerland
- Austria
- Brazil
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Full consent mode support
- · Tracking for Google, Microsoft + more
- · Unlimited Events and Connections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.
O Sourei Waster permite monitorar eventos do cliente em toda a loja, do início ao fim da jornada de compra. Com integração fácil ao Google Tag Manager e webhooks personalizáveis, incluindo a possibilidade de inserir sua própria URL de rastreamento, você acompanha ações importantes em tempo real, facilitando decisões baseadas em dados.
- Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
- GDPR-compliant consent management
- Checkout tracking support
- Monitoramento completo dos eventos do cliente na loja.
- Integração fácil com Google Tag Manager ou outra ferramenta de rastreamento.
- Webhooks configuráveis para receber eventos em tempo real.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Smarketer TrackWave |  Wascer Tracking |
|---|---|---|
| Detected stores | 236(ahead) | 24 |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Apparel & Accessories, Health & Beauty, Electronics |
| Top store countries | Germany, Switzerland, Austria | Brazil |
Reviews
| Measure | Smarketer TrackWave | Wascer Tracking |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 23(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Smarketer TrackWave | Wascer Tracking |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $30/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Smarketer TrackWave | Wascer Tracking |
|---|---|---|
| Shopify category rank | #227(ahead) | #249 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 26, 2024 | Aug 22, 2025 |
| Languages | 1 | 1 |
| Developer | Smarketer GmbH - TrackWave | Sourei Digital Services |
FAQ
Smarketer TrackWave and Wascer Tracking: common questions
- Which is more popular, Smarketer TrackWave or Wascer Tracking?
- Smarketer TrackWave is detected on 9.8× as many Shopify stores as Wascer Tracking: 236 vs 24 as of Nov 3, 2026.
- Which has better reviews, Smarketer TrackWave or Wascer Tracking?
- On the Shopify App Store: Smarketer TrackWave 5.0 from 23 reviews and Wascer Tracking 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Smarketer TrackWave lists 3 the others don’t mention, such as Analytics dashboard, GDPR compliance, Marketing attribution. Wascer Tracking lists 2 the others don’t mention, such as Notifications, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.