Merchantify: WhatsApp, SEO, AI vs Yoast SEO ‑ Store optimization
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Merchantify, Nov 9, 2026 for Yoast SEO.
The short answer
- On the Shopify App Store: Merchantify 2.0 from 1 reviews and Yoast SEO 4.3 from 173 reviews.
- Paid plans start at $19/month for Merchantify and $19/month for Yoast SEO.
- Yoast SEO lists 10 features Merchantify’s listing doesn’t mention, including AI generation, Bulk editing, Content analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · SEO, Marketing, Design & AI tools
- · Sitemaps, UTMs & Seasonal Effects
- · WhatsApp Widget & Payment Trust Icons
Premium Plan
- · Custom Seasonal Effects & Themes
- · Full SEO & AI Content Generation
- · Priority Merchant Support
- · Unlimited Use: All Toolkit Tools
Superior Plan
- · 24/7 Priority Support
- · Daily n8n Workflow Executions
- · Full Suite: WhatsApp, SEO & Payments
- · Unlimited Sales Automation (n8n)
- · Unlimited usage for all tools
Yoast SEO Premium
- · 24/7 dedicated support
- · Automatically added structured data
- · Bulk Editor import/export
- · Readability Analysis
- · SEO Analysis
- · Technical SEO improvements
Yoast SEO AI+
- · AI Visibility Index & sentiment analysis
- · AI competitor benchmarking
- · Citation & source tracking
- · Incl. all Yoast SEO Premium features
- · SEO & readability analysis
- · Scalable technical SEO for products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptimize your store with a high-performance toolkit using native theme extensions. Merchantify boosts conversion with a WhatsApp button, countdown timers, and free shipping bars. Build trust by displaying local payment icons and improve SEO with automated XML sitemaps and AI media tools. For advanced scaling, automate workflows via n8n.
SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO takes the guesswork out of being discovered online, guiding you through best practice. As search engines and AI systems evolve, we adapt this guidance so your products stay easy to find and understand. Get AI-powered title and meta description suggestions in the product editor.
- One-click access to sitemap.xml
- Improves search engine indexing
- Ideal for SEO audits
- Structured data/schema output for rich results visibility
- Technical SEO is all taken care of, no coding skills required.
- Seamless integration with review apps
- Templates to easily optimize your SEO titles & meta descriptions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merchantify |  Yoast SEO |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merchantify | Yoast SEO |
|---|---|---|
| App Store rating | 2.0 ★ | 4.3 ★(ahead) |
| App Store reviews | 1 | 173(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 31% |
Pricing
| Measure | Merchantify | Yoast SEO |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Merchantify | Yoast SEO |
|---|---|---|
| Shopify category rank | #400 | #102(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 6, 2025 | Sep 27, 2021 |
| Languages | 1 | 1 |
| Developer | BinaryLab | Yoast |
FAQ
Merchantify and Yoast SEO: common questions
- Is Merchantify or Yoast SEO cheaper?
- Paid plans start at $19/month for Merchantify and $19/month for Yoast SEO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Merchantify or Yoast SEO?
- On the Shopify App Store: Merchantify 2.0 from 1 reviews and Yoast SEO 4.3 from 173 reviews.
- What features does each app list that the other doesn’t?
- Merchantify lists 4 the others don’t mention, such as Broken links, Link analysis, Sitemaps, Testing. Yoast SEO lists 10 the others don’t mention, such as AI generation, Bulk editing, Content analysis, Content optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Merchantify, Nov 9, 2026 for Yoast SEO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Merchantify, Nov 9, 2026 for Yoast SEO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.