Simplify | Bundle Builder vs Upzella: Bundle Builder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Simplify, Oct 4, 2026 for Upzella.
The short answer
- Only Simplify lists a free plan.
- Simplify lists 11 features Upzella’s listing doesn’t mention, including Build a box, Bulk pricing, Cross-sell bundles.
Head to head
Free
- · One bundle builder
Basic
- · Priority Support
- · Unlimited bundle builders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSimplify Build-a-Box lets merchants create interactive bundle experiences where customers choose their own product assortments. Set up tiered pricing to reward larger purchases with percentage discounts or fixed-prices. Customize the storefront display to match your brand with layout, color, and typography options. The bundle components show automatically in checkout.
Upzella Bundle Builder adds a build-your-own-bundle page to your store. Customers mix and match the products you choose and unlock tiered quantity discounts as the bundle grows, with a live progress bar that encourages bigger baskets. Run BOGO (buy X get Y) offers and optional gift wrap, and source bundles from products, a collection, or tags.
- Add a bundle builder to your store in minutes
- Customise the look and feel to suit your store with an easy to use editor
- Loads instantly: No effect on store speed
- Show the bundle builder on a dedicated page or as a section on a product page
- Customers build their own bundle from products you choose — up to 20 per bundle
- Tiered discounts with a live progress bar: "add 2 more to get 10% off"
- Real automatic discounts at checkout — no codes, works with Shop
- Native theme block, no external scripts injected
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Simplify |  Upzella |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Simplify | Upzella |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Simplify and Upzella: common questions
- Is Simplify or Upzella cheaper?
- Only Simplify lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Simplify lists 11 the others don’t mention, such as Build a box, Bulk pricing, Cross-sell bundles, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Simplify, Oct 4, 2026 for Upzella; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Simplify, Oct 4, 2026 for Upzella. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.