ShopiPixel vs Upstack Data ‑ Tracking Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Upstack Data is detected on 173× as many Shopify stores as ShopiPixel: 346 vs 2 as of Nov 9, 2026.
- Only ShopiPixel lists a free plan. Paid plans start at $35/month for ShopiPixel and $99/month for Upstack Data.
- ShopiPixel lists 11 features Upstack Data’s listing doesn’t mention, including Abandoned cart, Behavior, Checkout analytics.
Head to head
- Australia
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 30 days data retention
- · 50 orders/month
- · Basic analytics
- · Conversion funnel
- · Event deduplication
- · Meta CAPI only
Starter
- · 500 orders/month
- · 60 days data retention
- · Built-in debugger
- · CSV and Excel export
- · E-mail reports
- · Meta + GA4
Growth
- · 2,000 orders/month
- · 90 days data retention
- · Ad spend import
- · Attribution with 6 models
- · Customer journey tracking
- · Meta + GA4 + TikTok
Scale
- · 10,000 orders/month
- · 180 days data retention
- · All 10 platforms
- · Attribution + Journey
- · Creative analytics
- · Custom alert rules
Attribution
- · Channel attribution reporting
- · Marketing performance dashboards
- · Multi-touch attribution
- · P&L and contribution margin reporting
- · Reporting-only: attribution, performance
- · Unlimited custom dashboards
Signal
- · Bot, fraud and referrer filtering
- · Click ID and cookie restoration
- · Custom conversions and signal engineerin
- · Delivery to every supported ad, email an
- · Event logs and delivery monitoring
- · Identity resolution against a national d
Attribution + Sign
- · Everything in Attribution and Signal
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopiPixel sends store events from the server to 10 ad platforms — bypassing browser limits and ad blockers. Set up Meta CAPI, GA4, TikTok, Google Ads, Pinterest, Snapchat, LinkedIn, Microsoft Ads, Klaviyo or webhooks in minutes. Deduplication prevents double-counting. Full-funnel tracking from PageView to Purchase with identity bridging for match quality.
Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API.
- Send conversion data to 10 ad platforms with one setup
- Independent attribution across 6 models — no platform bias
- Customer journey tracking with funnel and drop-off analysis
- Build custom audiences and sync them to Meta & Google Ads
- UpStack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: Doubles Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ShopiPixel |  Upstack Data |
|---|---|---|
| Detected stores | 2 | 346(ahead) |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 19 |
| Big-brand share | Not enough data | 38% |
| Top store categories | Animals & Pet Supplies, Apparel & Accessories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Australia | United States, United Kingdom, Netherlands |
Reviews
| Measure | ShopiPixel | Upstack Data |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 37 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ShopiPixel | Upstack Data |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $35/month(ahead) | $99/month |
| Longest free trial | 14 days | 21 days |
| Plans listed | 4 | 3 |
Listing
| Measure | ShopiPixel | Upstack Data |
|---|---|---|
| Shopify category rank | #444 | #56(ahead) |
| Shopify App Charts | Not on this week’s charts | #3 on Pricing moves in Analytics |
| Built for Shopify | No | No |
| Launched | May 7, 2026 | Jan 10, 2023 |
| Languages | 2 | 1 |
| Developer | ShopiPixel | Upstack Data |
FAQ
ShopiPixel and Upstack Data: common questions
- Which is more popular, ShopiPixel or Upstack Data?
- Upstack Data is detected on 173× as many Shopify stores as ShopiPixel: 346 vs 2 as of Nov 9, 2026.
- Is ShopiPixel or Upstack Data cheaper?
- Only ShopiPixel lists a free plan. Paid plans start at $35/month for ShopiPixel and $99/month for Upstack Data. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ShopiPixel lists 11 the others don’t mention, such as Abandoned cart, Behavior, Checkout analytics, Data export. Upstack Data lists 5 the others don’t mention, such as Audience segments, Historical analysis, Location-based, Lookalike audiences. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.