Shopify Flow vs VitaeMail ‑ Email Automator

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Shopify Flow, Oct 13, 2026 for VitaeMail.

The short answer

  • Only VitaeMail lists a free plan.
  • Shopify Flow lists 37 features VitaeMail’s listing doesn’t mention, including APIs, Browse abandonment, Conditional logic.

Head to head

App Store reviews

Shopify Flow: 15,366
VitaeMail: —

New reviews, 28 days

Shopify Flow: 677
VitaeMail: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Automate everything and get back to business

—
Categories
  • Workflow automation
  • Email marketing
  • Email marketing
Languages
  • English
  • English
Launched
Sep 18, 2017
May 13, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
870 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01,0002,000DecFebAprJunAugOctShopify Flow: 1,034 reviews in December 2025Shopify Flow: 1,101 reviews in January 2026Shopify Flow: 1,007 reviews in February 2026Shopify Flow: 1,085 reviews in March 2026Shopify Flow: 855 reviews in April 2026Shopify Flow: 902 reviews in May 2026Shopify Flow: 959 reviews in June 2026Shopify Flow: 936 reviews in July 2026Shopify Flow: 958 reviews in August 2026Shopify Flow: 916 reviews in September 2026Shopify Flow: 870 reviews in October 2026
Shopify FlowVitaeMailCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $10/month
Plans
Free
FreeFree
  • · Basic email templates
  • · Email analytics dashboard
  • · Order confirmation automation
  • · Up to 500 emails per month
Starter$10/month
15-day free trial
  • · Abandoned cart recovery emails
  • · All email templates and automation flows
  • · Open and click tracking analytics
  • · Priority email support
  • · Up to 5,000 emails per month
Coverage
41 of 43 features95%
6 of 43 features14%
Unique strengths
  • APIs
  • Browse abandonment
  • Conditional logic
  • Cross-sell emails
  • +33 more
  • Analytics
  • Promotions
Email marketing
91%21/23
26%6/23
Campaign types
93%14/15
20%3/15
Managing campaigns
88%7/8
38%3/8
Workflow automation
100%20/20
0%0/20
Automation tasks
100%13/13
0%0/13
Customization
100%7/7
0%0/7
3742onlybothonly
Shopify FlowVitaeMail43 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Shopify Flow
  • Slack
  • Email
  • Google Sheets
  • Trello
  • Asana
  • Klaviyo
—
How it sells itself

Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.

VitaeMail - Email Automator Pro connects your Shopify store to Amazon SES for reliable email delivery. Create automated flows for order confirmations, shipping updates, and abandoned cart recovery. Build beautiful responsive templates, track opens and clicks, and run marketing campaigns. DKIM, SPF, and DMARC authentication keeps your emails out of spam.

Key points
  • Automate your store with hundreds of example templates for popular use cases.
  • Customize by adding conditional logic and as many actions as you need.
  • Works with tags, metafields, fulfillment, B2B, Slack, Google Sheets, and more.
  • Automated email flows for orders, shipping, and abandoned cart recovery
  • Amazon SES integration for deliverability and inbox placement
  • Track email opens, clicks, bounces, and complaints in real time
  • Responsive MJML email templates with live preview editor
Screenshots
Experiment instantly with pre-built workflow templates
Gain insight into workflows by tracking status and performanceUse the visual editor to build the custom automation you needLeverage powerful condition logic to build complex workflows
Automations
TemplatesAnalyticsMenue

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureShopify FlowVitaeMail
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureShopify FlowVitaeMail
App Store rating4.7 ★Not published
App Store reviews15,366Not published
New reviews, 28 days677Not enough data
Reviewers a year or more in63%Not enough data

Pricing

MeasureShopify FlowVitaeMail
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$10/month
Longest free trialNot listed15 days
Plans listedNot published2

Listing

MeasureShopify FlowVitaeMail
Shopify category rank#1(ahead)in Email marketing#321in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 18, 2017May 13, 2026
Languages1English1English
DeveloperShopifyMiodrag Vuin

FAQ

Shopify Flow and VitaeMail: common questions

Is Shopify Flow or VitaeMail cheaper?
Only VitaeMail lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Shopify Flow lists 37 the others don’t mention, such as APIs, Browse abandonment, Conditional logic, Cross-sell emails. VitaeMail lists 2 the others don’t mention, such as Analytics, Promotions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Shopify Flow, Oct 13, 2026 for VitaeMail; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Shopify Flow, Oct 13, 2026 for VitaeMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.