Shopify Messaging vs Wigzo ‑ Text, WhatsApp, Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Wigzo is detected on 33× as many Shopify stores as Shopify Messaging: 3,511 vs 106 as of Nov 8, 2026.
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and Wigzo 4.8 from 44 reviews.
- Only Wigzo lists a free plan.
- Shopify Messaging lists 30 features Wigzo’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
Email marketing made for commerce
Email, SMS, WhatsApp, Onsite, Push and FB Messenger
- United States
- Japan
- Hong Kong
- India
- United Kingdom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
- · Unlimited Email Capture
- · Unlimited Web Push Broadcast
- · Unlimited Web Push Subscribers
Starter
- · 100000 Email Credits
- · Complete Analytics
- · Insights
- · Unlimited Automations
- · Unlimited Email Capture
- · Unlimited Push
Growth
- · 40+ Predefined Segments
- · 799$ worth SMS Credits
- · All Starter Plan+
- · Campaign Support
- · Magic Link (SMS Optin via Instagram)
- · Unlimited Emails
Business
- · All Growth Plan+
- · Content Support
- · Dedicated Optimization Expert
- · Dedicated Short Code and IPs
- · Recommendations
- · WhatsApp Manager
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
Wigzo addresses key merchant challenges in delivering effective marketing campaigns. It stands out for personalized campaigns, dynamic omnichannel flows, and sophisticated automation. The platform leverages real-time data for precise segmentation, ensuring timely and relevant messages. Its focus on customer retention includes re-engagement campaigns, loyalty programs, and valuable feedback tools.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Automation enables flows for diverse audiences through a drag-and-drop builder.
- Broadcast enables creating and sending campaigns across various channels.
- Segmentation: Predefined, Custom, and RFM Segments for targeting basis activity.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging |  Wigzo |
|---|---|---|
| Detected stores | 106 | 3,511(ahead) |
| Net store change, 28 days | +4 | +44 |
| Stores added, 28 days | 8 | 150(ahead) |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Japan, Hong Kong | India, United Kingdom, United States |
Reviews
| Measure | Shopify Messaging | Wigzo |
|---|---|---|
| App Store rating | 4.8 ★ | 4.8 ★ |
| App Store reviews | 4,816(ahead) | 44 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 46% | Not enough data |
Pricing
| Measure | Shopify Messaging | Wigzo |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 4 |
Listing
| Measure | Shopify Messaging | Wigzo |
|---|---|---|
| Shopify category rank | #12 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 14, 2020 | Jun 13, 2017 |
| Languages | 20 | Not published |
| Developer | Shopify | Wigzo Technologies Pvt Ltd |
FAQ
Shopify Messaging and Wigzo: common questions
- Which is more popular, Shopify Messaging or Wigzo?
- Wigzo is detected on 33× as many Shopify stores as Shopify Messaging: 3,511 vs 106 as of Nov 8, 2026.
- Is Shopify Messaging or Wigzo cheaper?
- Only Wigzo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Shopify Messaging or Wigzo?
- On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and Wigzo 4.8 from 44 reviews.
- What features does each app list that the other doesn’t?
- Shopify Messaging lists 30 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.