Shopify Messaging vs Textmagic: SMS & Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Shopify Messaging, Oct 22, 2026 for Textmagic.
The short answer
- Textmagic lists 23 features Shopify Messaging’s listing doesn’t mention, including Birthday messages, Bulk messaging, Cart recovery.
Head to head
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Essential
- · Add credit when needed
- · Additional usage fees may apply
- · Inbound texts are free
- · Pay-as-you-go ($0.049 / SMS)
- · Texting number: $10 / month
- · Unlimited users
Professional
- · Additional usage fees may apply
- · Credit rolls over up to 2 months
- · From 2,000 texts per month ($0.04 / SMS)
- · Texting number included
- · Unlimited users
- · Volume discounts available
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
Every customer action is a chance to build trust. Textmagic lets you trigger personalized SMS and email messages in real time based on what's happening in your store. Order confirmed? Send a text. Cart abandoned? Follow up automatically. Shipment dispatched? Keep them in the loop. Set it up once. It runs on its own.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Trigger SMS & email from orders, carts, and shipments
- Build multi-step flows with delays and conditions
- Personalize messages with names and order details
- Send and receive two-way SMS from your dashboard
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging |  Textmagic |
|---|---|---|
| Detected stores | 109 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Japan, Hong Kong | Not published |
Reviews
| Measure | Shopify Messaging | Textmagic |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 4,816 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
Pricing
| Measure | Shopify Messaging | Textmagic |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $24.50/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 2 |
Listing
| Measure | Shopify Messaging | Textmagic |
|---|---|---|
| Shopify category rank | #12 | #69 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 14, 2020 | May 12, 2026 |
| Languages | 20 | 1 |
| Developer | Shopify | Textmagic |
FAQ
Shopify Messaging and Textmagic: common questions
- What features does each app list that the other doesn’t?
- Shopify Messaging lists 8 the others don’t mention, such as Browse abandonment, Custom campaigns, Custom code, Discounts. Textmagic lists 23 the others don’t mention, such as Birthday messages, Bulk messaging, Cart recovery, Compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Shopify Messaging, Oct 22, 2026 for Textmagic; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Shopify Messaging, Oct 22, 2026 for Textmagic. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.