Shopify Messaging vs SqualoMail
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Shopify Messaging, Oct 13, 2026 for SqualoMail.
The short answer
- Shopify Messaging lists 17 features SqualoMail’s listing doesn’t mention, including AI generation, Browse abandonment, Cart emails.
Head to head
Email marketing made for commerce
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Business 1
- · Up to 2000 contacts/send up to 12000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 2
- · Up to 10000 contacts/send up to 25000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 3
- · Up to 20000 contacts/send up to 50000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 4
- · Up to 30000 contacts/send up to 75000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
SqualoMail is an email marketing platform that allows users to promote their business's products or services with the use of newsletters, automated emails and SMS. It also has additional features like signup forms and pop-ups. With SqualoMail it's possible to create automated emails and Smses for abandoned carts, repurchases, cross-selling and up-selling.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
- Email marketing automations made to leverage sales and awareness of the merchant
- Sms automation for faster and more effective communications to customers
- Drag & Drop editor to easily create awesome email templates
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopify Messaging |  SqualoMail |
|---|---|---|
| Detected stores | 106 | Not published |
| Net store change, 28 days | +4 | 0 |
| Stores added, 28 days | 8 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Japan, Hong Kong | Not published |
Reviews
| Measure | Shopify Messaging | SqualoMail |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 4,816 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 46% | Not enough data |
Pricing
| Measure | Shopify Messaging | SqualoMail |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $40/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Shopify Messaging | SqualoMail |
|---|---|---|
| Shopify category rank | #12(ahead) | #119 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 14, 2020 | Sep 19, 2024 |
| Languages | 20 | 1 |
| Developer | Shopify | SqualoMail d.o.o. |
FAQ
Shopify Messaging and SqualoMail: common questions
- What features does each app list that the other doesn’t?
- Shopify Messaging lists 17 the others don’t mention, such as AI generation, Browse abandonment, Cart emails, Checkout emails. SqualoMail lists 3 the others don’t mention, such as A/B testing, Cross-sell emails, Subscriptions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Shopify Messaging, Oct 13, 2026 for SqualoMail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Shopify Messaging, Oct 13, 2026 for SqualoMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.